The Story of Storytelling Marketing and Digital Storytelling
What are elements of great storytelling marketing?
Elements of a good story and how those can help you with your digital marketing storytelling
Quick Links:
- TIP: 4 Key Elements to Great Storytelling Marketing [Infographic Download]
- Episode Overview – Elements of Great Storytelling Marketing
- Personal Note from Jenn Neal: Star Wars and Dumbo
- Episode audio [Podcast on Spotify]
- Blog Post – The Story of Storytelling Marketing and Digital Storytelling
- Similar Posts
TIP: 4 Key Elements to Great Storytelling Marketing
IP: 4 Key Elements to Great Storytelling Marketing
- Make your content unique
simply share your authentic self because no one else is just like you!
- Start with your customer
Start with your customer
- Get personal
business IS personal and you need to be likable and trustable
- Mind the gap
pay attention to where your customer is on the customer journey and hep them take just the next step, you don’t have to rocket boost them to level 10 in the beginning! 😊
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What’s In This Episode
| What are the elements of a great story? If you think back to your favorite stories, they all have similar elements: a hero, a guide, a conflict, a resolution. The same should be in the stories you tell in your marketing. The key to great content is a great story and with these examples and techniques of storytelling marketing, you’ll help your customer along their journey. |
Elements of a good story and how those can help you with your digital marketing storytelling
In This Episode, I Talk About:
The script for great storytelling is simple
One of the best pieces of advice is to keep it simple. All great stories use four main parts: a hero, a guide, a conflict, and a resolution. That simple formula will help you craft great stories every time.
Be unique in your message
If you’re just copying someone else, your customer will know you aren’t being authentic. You are unique and by sharing that uniqueness with your customer, you’ll build the relationship with them and resonate with them.
Take the journey with your customer
In the customer journey, you’re the guide and your customer is the hero. That means you have to take the journey with them to guide them along the path to a purchase.
Remember where your customer is along the journey
If you assume your customer is at the point of being ready to make a purchase when they’re actually just at the beginning of the journey, your marketing won’t be as effective. The best marketing is the marketing that matches where your customer is along the journey.
Jenn Neal on Star Wars, Dumbo, and online storytelling
It is such a cool concept to understand – and once you do you see how it’s the same formula in all good stories. Even fairy tales!
A personal note from Jenn Neal on online storytelling
About 7 years ago, I heard Donald Miller speak for the first time. The way he broke down the story formula completely blew my mind.
I’ve always considered myself a movie buff and a Star Wars nerd… but to then understand stories and how the format works… it was crazy!
He warned us that he was going to run movies for us forever and he was right.
BUT
It is such a cool concept to understand – and once you do you see how it’s the same formula in all good stories. Even fairy tales!
We grew up learning this framework, so why change it or try to invent something new when looking at using storytelling marketing techniques in our business?
Bottom line, we shouldn’t.
But we try to.
And that’s why this episode was so much fun.
I love it when you get to use something you never even knew you had all along. (Kind of like Dumbo.)
The Story of Storytelling Marketing and Digital Storytelling
In this episode we are going to take a look at another tool in the marketing tool shed, storytelling marketing or online storytelling. We will take a look at why it works, how it works, and when to use it.
Online Storytelling
This is the question that everyone wants to know the answer to. Everyone wants to know what script or template to follow. That is essentially what I was looking for six years ago, when I attended an InfusionSoft conference and signed up for Donald Miller’s story branding workshop.
His lecture on that day focused on the development of the story telling framework. What a fortunate stroke of luck. That is exactly what I needed to know. What is the framework? What is the script?
How do I use the script to tell good stories and attract more people to my website so that I can sell more things?
What I learned that day was that Donald Miller’s framework was not the missing link, or a carefully guarded trade secret. In fact, it was not a secret at all
What Are Elements Of Great Storytelling Marketing?
Think back to the earliest storybooks from your childhood. Chances are they all followed the same basic formula. The basic elements are described below.
- Hero/Self: The focus of the action
- Guide/Mentor: The source or facilitator of growth and improvement for the hero
- Conflict/Obstacle: The various challenges that the hero must overcome
- Reward/Resolution: The prize or goal
Storytelling Techniques
This is where you take those common elements of digital storytelling and start looking at creative ways to tell a story. The proverbial rubber meets the road here. This is the detail that will motivate and inspire your reader or alienate them. Obviously, we are aiming to motivate and inspire, so let’s take a look at the best way to do that.
Building A Unique Brand Narrative
Customers or potential customers are much harder to impress than they were a decade ago. They can spot generic content. Readers are seeking unique insight, unique experiences, and unique ideas. This means that they need to see and hear your authentic personality in your storytelling
Write Your Customer Into Your Story
It can be tempting to tell your unique story with yourself in the main role. This is a natural tendency, however, reading a story about your challenges and triumphs is not likely to motivate or inspire your customers to buy into your program.
If we switch up the perspective a bit, so that you become the guide or mentor and the client becomes the hero of the story, suddenly the narrative becomes a natural fit for engaging new customers and
Flipping the narrative in this way will also allow you to meet your customers at their current level of experience and knowledge and build their abilities, and your customer relationship
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Great References
Popular Methods for Online Storytelling
1 Comment
Jenn Neal · January 8, 2021 at 2:41 am
I try to find and record a story every single day!
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