ROAS Ad Strategy for Low End to High Ticket Upsell

We work with this client to sell low end books, targeting their end audience. Through a series of automations, the leads are shuffled through and those that are interested and ready end up on sales calls to talk about their high ticket coaching program. This was a strategy we created to increase the effectiveness of advertising from just one platform to creating more than 15 touch points by repurposing the content and using on different platforms to warm up and draw in leads more effectively. We set up a custom report in Google Analytics to track results and increased revenue overall in just 90 days.