The Story Behind Formula Done:

Resilience,
Reinvention,
Results.

Combining decades of marketing expertise with a passion for making things work – from business operations to sourdough starters.

From Marketing Expert to Operations Advocate (Fueled by Unexpected Turns & Fast Cars)

I’ve been immersed in the world of marketing since 1994, starting in corporate roles before launching my own agency. Over the years, working with hundreds of businesses and entrepreneurs (especially within communities like Keap, ClickFunnels, and GHL), I saw a recurring pattern: even the best marketing strategies falter without strong operational systems behind them. That realization sparked a shift. I became fascinated with the engine of the business – the processes, the technology, the team dynamics – and deliberately moved towards an operations-first approach.

This led me to develop the Victory Circle™ framework. It’s not just about getting more leads; it’s about building the systems and capacity to handle growth profitably and consistently.

My focus naturally gravitated towards businesses that make things – food producers, manufacturers, companies creating tangible value. There’s a certain satisfaction in helping businesses that craft, build, and nourish. This focus felt even more right as my own passion for making things from scratch grew – milling my own flour, nurturing sourdough, exploring fermentation, while my husband masters the smoker. Understanding the process, the inputs, the systems – it applies whether you’re making bread or scaling a manufacturing line.

Life threw a curveball in January 2025 – specifically, a slippery cruise ship deck that resulted in spectacularly broken ankles and a leg. Let’s just say my planned marketing strategies took a backseat to mastering wheelchair navigation and appreciating hospital food (which, ironically, fueled my passion for real food even more!). The forced downtime, while physically grueling (and occasionally absurd – ask me about shower chair escapades sometime!), was mentally clarifying. It solidified my focus on working with businesses that create tangible value – food and manufacturing – and helping them build the robust operational systems needed to scale without breaking (unlike my bones!). (Link: For some of the less glamorous, occasionally absurd, details of navigating recovery, check out my Recovery Journey blog [Links to Resources Page section]).

And why “Formula Done”? Well, besides loving a good system, I’m also a lifelong F1 fan and car enthusiast. The precision, the teamwork, the constant drive for optimization – it resonates with how I approach building high-performance businesses!

Our Formula:

Operations First, Authentic Partnership,
Lasting Results

Operations-First:
We believe marketing thrives on a strong operational foundation. We start with the Victory Circle™ assessment to understand your core before building outwards.
Systems Thinking:
We help you build repeatable, scalable systems for marketing, sales, and delivery, reducing chaos and owner dependency.
Authentic Partnership:
We work best with businesses seeking a long-term partner, not just a quick fix. We value transparency, collaboration, and mutual respect (and a good laugh!).
Passion-Driven:
We genuinely love working with food and manufacturing businesses and bring that enthusiasm to every engagement.

When I'm Not Optimizing Operations...

You can usually find me in the kitchen experimenting with sourdough, exploring local farmers’ markets, or enjoying some amazing BBQ courtesy of my husband. Building something great, whether it’s a business or a meal, takes passion, process, and a willingness to learn.

Our Core Values

Let's Build Your Scalable Future

If you're a food or manufacturing business ready to move beyond the hustle and build a resilient, scalable operation, let's talk.

Book a complimentary Discovery Call to explore how our operations-first approach can help you achieve your goals.