Custom Reporting & Analytics Dashboards

Working as the outsourced marketing department for this client, we created custom metrics dashboards that are designed to give just the KPI metrics that matter for each manager. We created a dynamic report that is automatically updated – replacing the old excel sheets they were manually updating each week and saving about 10 hours of work each month. We have also customized Google Analytics reports to track traffic and sales results both organically and as tracked with ads using UTM terms and cookies as set up in Google Tag Manager.