Stop Being the Bottleneck in
Your Own Business
Operations-First Growth Systems
Discover what’s keeping your business founder-dependent in 15 minutes
Stop Being the Bottleneck in
You create products that matter.
Real food, authentic manufacturing, things people actually value.
But right now, your business can't run without you making every decision, fixing every problem, and being involved in every detail.
What if you could build a business valuable enough to sell... or keep forever?
Built by Someone Who Understands Operations, marketing, AND Food
Hi, I’m Jenn Neal, and I’ve been where you are.
For 16+ years, I’ve been building Formula Done, but my background goes deeper than just marketing. I actually worked inside a food manufacturing company, so I understand the unique challenges of production planning, quality control, and scaling operations while maintaining product integrity.
Everything changed after an accident that left me with two broken ankles and months of recovery time. While I was healing, my business kept running perfectly without me – because we’d already built the systems. That’s when I realized most businesses can’t survive without their founder being there every day, and that’s exactly the problem we need to solve.
I also live this personally. I mill my own flour, cure my own bacon, and grow my own food on our suburban homestead. I understand the tension between maintaining quality and building systems that work without constant oversight.
Here’s what 16+ years of marketing operations experience has taught me: You can’t build sustainable growth on hope and hustle. But you also can’t sacrifice what makes your products special for the sake of efficiency.
My promise: We’ll build systems that preserve your craft while creating a business valuable enough to sell… or keep forever.
Your Marketing Isn't the Problem
– Your Operations Are
Does this sound familiar for your artisan food or authentic manufacturing business?
The Founder Trap:
- Nothing happens without your direct involvement
- You're working IN your business instead of ON it
- Team members wait for your decisions on everything
- You can't take a real vacation without everything falling apart
The Marketing-Production Gap:
- Your marketing calendar ignores seasonal production realities
- You promise delivery dates you can't consistently meet
- Direct-to-consumer and wholesale channels create operational conflicts
- Customer complaints about inconsistent availability or quality
The Growth Dilemma:
- Every time you scale up, something breaks down
- You're afraid to delegate because "nobody does it like I do"
- New team members need constant training and oversight
- Growth feels chaotic rather than systematic
The Exit Barrier:
- Your business value is tied up in your personal involvement
- Potential buyers see founder dependency as a major risk
- You can't command premium multiples without independent operations
- The business would struggle without you there every day
Most artisan and authentic manufacturers invest heavily in marketing, only to find their growth stalls because their operational foundation can’t support it. Worse yet, when it comes time to sell, buyers discount businesses that can’t run without the founder.
At Formula Done, we flip the script. We start with operations first.
Before we talk marketing tactics, we use The Victory Circle™ framework to diagnose your entire business foundation. We identify exactly where you’re stuck, what’s causing the bottlenecks, and which systems need to be built first.
Our goal isn’t just growth – it’s building a business that’s valuable whether you keep it forever or sell it for maximum multiples.
Because here’s the truth: Marketing without operational foundations is just expensive decoration on a crumbling house. And a founder-dependent business will never command premium valuation.
Our Proven 3-Step Process to Scalable Growth
Assess
We start with the comprehensive Victory Circle™ Assessment to understand exactly where your craft-scale business is stuck. Most founders are surprised by what we discover – it’s rarely what they think is the problem.
We map your business across the Scalable Growth Flywheel™:
·Where founder dependency is killing your growth
·Which operational gaps are sabotaging your marketing
·How your production capacity aligns (or doesn’t) with your sales goals
DESIGN
Based on the assessment, we design systems that work for makers and creators. Not generic business solutions – frameworks that preserve your craft while freeing you from the chaos.
Custom roadmaps that address:
·Marketing-production alignment systems
·Quality control that scales with volume
·Team training that maintains your standards
·Channel strategies that don’t conflict with each other
IMPLEMENT
We don’t just hand you a plan and disappear. We help you implement the systems, whether that’s building new workflows, training your team, or providing ongoing operational leadership.
The result: A business that runs without you being the bottleneck.
How Scalable is Your Business Really?
Most craft-scale business owners think they know what’s holding them back. They’re usually wrong.
In just 15 minutes, our Scale-Ready Assessment reveals:
- Your biggest operational blind spots (the ones costing you money daily)
- Which stage your business is actually in vs. where you think it is
- Your "exit-readiness score" – how much your business would be worth to a buyer
- The specific systems blocking your next growth phase
- Your founder dependency level across 6 critical areas
Recent results from the assessment:
- 73% discover their real bottleneck isn't what they thought
- 68% find they're 1-2 stages behind where they believed
- 81% identify at least $50K in annual opportunity costs
Get your personalized results instantly
Warning: The results might surprise you. But they’ll also show you exactly what to fix first. Plus, it’s free and only takes a few minutes, so why not?
Ready to Build a Business Worth Selling?
Download our Exit-Ready Growth Guide – specifically designed for artisan food producers and authentic manufacturers who want to build business value, whether they plan to sell in 5 years or 25.
Inside you’ll discover:
- The 6 systems that determine your business multiple at sale
- Why founder-dependent businesses sell for 50% less (and how to fix it)
- Marketing-production alignment frameworks that buyers love to see
- Quality control systems that scale with volume and impress acquirers
- Real examples from food producers and manufacturers who built valuable, sellable businesses
Bonus: Exit readiness checklist that helps you track your progress toward maximum valuation.
What Happens When Craft-Scale Operations Actually Work
Here is what our customers say about us:
I've saved so much time and am spending more with my family. The automation systems have been a huge time-saver—nobody misses appointments anymore because the reminders work perfectly. Anyone who thinks they can set up these operational systems themselves is crazy. The investment in having an expert customize processes specific to our business was absolutely worth it.
CarrieAnne Kowalczyk
Owner, Personal Touch Insurance & Benefits
We now have real-time access to our sales pipeline and lead tracking capabilities that show us exactly where leads come from and their current status. The systems Jennifer built give us complete visibility into our marketing funnel. We think we can triple our business without increasing our resources because of the operational systems we now have in place.
Wade Mease
Premiere Alliance Financial Advisors
What Happens When Craft-Scale Operations Actually Work
3X higher acquisition prices with proper systems
50% reduction in founder dependency
40-65% improvement in operational efficiency
Scalable processes that buyers actually want to purchase
The common thread? Each business built systems that could run without constant founder involvement – making them more valuable and more sellable.