Stop Being the Bottleneck in Your Own Business

Operations-First AI Automation for SMBs

See where AI can actually help your business in 15 minutes

Build a High-Performance Business Engine with Operations-First AI

You've built something successful, but you're still the center of every decision.
What if intelligent automation could handle the routine tasks while you focus on growing your business?

Built by Someone Who Understands Operations, Marketing, AND AI Integration.

Hi, I’m Jenn Neal, and I’ve been where you are.

For 16+ years, I’ve been building Formula Done, but my background goes deeper than just marketing.

I’ve spent 30+ years optimizing business operations, and now I help SMBs integrate AI in ways that actually work—by fixing the processes first, then adding intelligent automation that amplifies results.

Everything changed after an accident that left me with two broken ankles and months of recovery time. While I was healing, my business kept running perfectly without me – because we’d already built the systems. That’s when I realized most businesses can’t survive without their founder being there every day, and that’s exactly the problem we need to solve.

Whether you’re a manufacturing company, professional service firm, or growing B2B business, the challenge is the same: creating systems that preserve quality while eliminating founder dependency.

Here’s what 16+ years of marketing operations experience has taught me: You can’t build sustainable growth on hope and hustle. But you also can’t sacrifice what makes your products special for the sake of efficiency.

My promise: We’ll build systems that preserve your craft while creating a business valuable enough to sell… or keep forever.

Your Marketing Isn't the Problem
– Your Operations Are

Does this sound familiar for your growing business?

The Founder Trap:

The Systems Chaos:

Your marketing creates leads faster than your team can handle them
Customer data lives in multiple systems that don't talk to each other
Manual processes eat up time that should be spent on strategy
You've tried automation tools that just created more complexity

The Growth Dilemma:

The Exit Barrier:

The AI Confusion

Most SMBs jump straight to AI tools without fixing their underlying processes and starting with a strong foundation. It’s like putting a turbo engine in a car with square wheels—you get more chaos, faster.

At Formula Done, we take an Operations-First approach to AI automation.

Before we implement any AI, we use The Victory Circle™ framework to diagnose your business operations. We identify exactly where you’re stuck, what’s causing the bottlenecks, and which processes need optimization before adding intelligent automation.

Our goal isn’t just efficiency—it’s building systematically scalable operations that can grow without creating founder dependency and adds significant multipliers to your valuation.

At Formula Done, we flip the script. We start with operations first.

Before we talk marketing tactics, we use The Victory Circle™ framework to diagnose your entire business foundation. We identify exactly where you’re stuck, what’s causing the bottlenecks, and which systems need to be built first.

Our goal isn’t just growth – it’s building a business that’s valuable whether you keep it forever or sell it for maximum multiples.

Because here’s the truth: Marketing without operational foundations is just expensive decoration on a crumbling house. And a founder-dependent business will never command premium valuation.

Our Proven 3-Step Process to Scalable Growth

Assess

We start with the comprehensive Victory Circle™ Assessment to understand exactly where your craft-scale business is stuck. Most founders are surprised by what we discover – it’s rarely what they think is the problem.

We map your business across the Scalable Growth Flywheel™:

·Where founder dependency is killing your growth

·Which operational gaps AI could actually solve

·How your current systems align with intelligent automation opportunities

DESIGN

Based on the assessment, we design AI-enhanced systems that work for growing businesses. Not generic solutions—intelligent automation built on optimized processes.

Custom roadmaps that address:

·Process optimization before AI implementation

·Intelligent automation that enhances (not replaces) your team

·AI tools that actually integrate with your existing workflow

·Scalable systems that grow with your business”

IMPLEMENT

We don’t just hand you a plan and disappear. We help you implement the systems, whether that’s AI pilot projects, process optimization, or ongoing operational leadership.

The result: A business that scales intelligently without you being the bottleneck.

Where Could AI Actually Help Your Business?

Most business owners think they know where AI could help. They’re usually wrong.

In just 15 minutes, our Operations Assessment reveals:

Your biggest operational bottlenecks (the ones AI could actually solve)
Which processes are ready for intelligent automation vs. which need fixing first
Your "AI readiness score" across key business functions
The specific inefficiencies costing you money daily
Where manual processes are holding back your growth

Recent results from the assessment:

Get your personalized results instantly

Warning: The results might surprise you. But they’ll also show you exactly what to fix first. Plus, it’s free and only takes a few minutes, so why not?

Ready to Build a Business That Runs Without You?

Download our Exit-Ready Growth Guide – specifically designed for artisan food producers and authentic manufacturers who want to build business value, whether they plan to sell in 5 years or 25.

Inside you’ll discover:

The 6 systems where AI creates the biggest impact for SMBs
Why most AI implementations fail (and how to avoid the mistakes)
Operations-first framework that ensures AI actually helps your business
Real examples from businesses that got AI right
AI readiness checklist to identify your best starting points

Bonus: Exit readiness checklist that helps you track your progress toward maximum valuation.

What happens when you optimize operations BEFORE adding AI:

Here is what our customers say about us:

I've saved so much time and am spending more with my family. The automation systems have been a huge time-saver—nobody misses appointments anymore because the reminders work perfectly. Anyone who thinks they can set up these operational systems themselves is crazy. The investment in having an expert customize processes specific to our business was absolutely worth it.

CarrieAnne Kowalczyk

Owner, Personal Touch Insurance & Benefits

We now have real-time access to our sales pipeline and lead tracking capabilities that show us exactly where leads come from and their current status. The systems Jennifer built give us complete visibility into our marketing funnel. We think we can triple our business without increasing our resources because of the operational systems we now have in place.

Wade Mease

Premiere Alliance Financial Advisors

What Happens When Craft-Scale Operations Actually Work

3X higher acquisition prices with proper systems

50% reduction in founder dependency

40-65% improvement in operational efficiency

Scalable processes that buyers actually want to purchase

The common thread? Each business built systems that could run without constant founder involvement – making them more valuable and more sellable.