How to Design Stories That Convert

My teeth sink through the soft sourdough bread and hit a tiny bit of resistance as I reach the edge and transition to the sandwich filling. 

Then, a sweet tart burst as I break into the homemade blackberry jelly and the salty creaminess of the peanut butter. 

Made you hungry, huh!?

The perfect PB&J. 

Still good now, even as an adult. And it represents a perfect match. 

You know, sometimes you find those matches in life and they’re just too irresistible to pass up. It’s like the sweet balance of life falls into play. 

That’s exactly how I feel about today’s featured speaker – Miss Kathryn Jones. Though I’m sure she would prefer this story was about a teppanyaki restaurant, I’m sure she’ll appreciate the balance we have in business. 

See – she’s the master of using design to tell your story visually – in a way that CONVERTS. 

And that’s what it’s all about, right?!

She’s the master of creating a story that converts. And she’s sharing her exclusive framework with us on the Smart[er] Content Formula event. Trust me, you don’t want to miss this presentation. 

I’m sharing some juicy (salty and sweet) tidbits here, so enjoy. But if you want to dine on the whole meal (trust me, you do) make sure you are registered for the event. 

Enjoy – then go register for the Smart[er] Content Formula virtual hybrid event. 

👉 https://www.thevirtualjenn.com/smarter-content-formula/

About Kathryn: 

Kathryn Jones is a #1 Best Selling Author, Certified Internet Marketer, Clickfunnels Dream Car Winner, and Funnel Design Guru.

She’s no stranger to the speaking world. She has spoken at Funnel Hacking Live 2020 and shared the stage with Russell Brunson and Tony Robbins.

She has trained at Liz Benny’s mastermind (2x Two Comma Club Winner), presented to Clickfunnel Super Affiliate Spencer Mecham’s audience, CF Pro Tool’s Jaime Smith’s audience, and has been featured on Virtual Summits with John Lee Dumas, Julie Stoian, and Bryan Dulaney.  She has also shared the stage with Dennis Yu, Tim Burd, Maxwell Finn, Blake Nubar, and Andrew Kroeze.

Jones has taught thousands her philosophy of Design Hacking.  Through her program CF Design School, Jones helps students design aesthetically extraordinary funnels that are visually engineered to convert – all without coding, Photoshop or any graphic design skills. She helps her students make their first $1,000 online and then scale that to consistent $10,000+ months.

Presentation Previews

This is for you if…

But it’s like, when your story is their story, then they want it to win as much as you want it to win. You’re not alone anymore. So if you have a beast inside of you, that needs to get out, you want to start a seven figure movement, or if you want to become the number one, go to expert in your niche, which again means you get paid, like number one, your competitors become irrelevant, and you have a tribe of evangelistic followers. If you fall under the category of any of those, then hello. We got some stuff for you guys today.

How to present stories that convert.

How to present stories that convert. This is the baseline. This is like, I’m not going to go into the nuances of video. I’m not going to go into the nuances of Facebook lives. I’m not going to go into the nuances of any other of these things before going through this, because this is the foundation. If, God forbid, the internet goes away and this training ends and the recording fails, this is all you learn, and you start to implement this on every paid and organic piece of content that you put out. I tell you what, your conversions will increase.

Why doom is not enough

Do you think that some of her clients could relate to that? Where it’s like, I am trying so hard. And even the signs point to the fact that it should work and nobody’s coming, are you kidding me right now? And then it’s like, and this is what I’m so scared of. Like, there’s something in me and it’s going to die in me and I might even give up on this. How many of her humans do you think are going through that? She’s killing it right now. Nab, ground zero, doom. Then though, because we’re design hackers, we make it worse, right. So then it’s like, listen, not only did that happen, along the path, I was broke, scammed, cheated, and slander. So fascinating. There’s a client of hers that said, “the only reason why I joined is because she said the word scammed.” That word on a funnel alone. He was like, “I knew that she got me because I’ve been scammed.” That alone. Imagine if we would have just been like, Hmm, dooms enough. And what’s beautiful and crazy about this is that the storytelling thing can happen so fast. It’s like four words, four words, 50 grand. Amazing. Right. 

The monetization framework

But simply by doing this, again, remember you help your story to become their story, which helps your solution to become their solution, which means that these competitors, they literally stop caring about them because they don’t get them. 

And so, again, as you’re thinking about positioning, as you’re thinking about messaging, and you’re thinking about monetization and the entirety of this, you have to get in your head design, hacking, presenting stories not for entertainment, not for fun, not even for like, “Oh, people might find this interesting.” No. We’re going for conversions. Changing people from one form to another. And when you follow this framework, D E S I G N, you’re gonna be able to make it happen.