How to Develop a Marketing Message for Your Food Business
Find out how to develop a marketing message for your food business to attract people in the corporate world who crave fresh, healthy meals.
Quick Links:
- TIP: How to develop a marketing message [Infographic Download]
- Episode Overview – How to start a food prep business
- Personal Note from Jenn Neal on how to develop a marketing message
- Featured Guest Expert: Nikki Tomaino Allemand
- Episode audio [Podcast on Spotify]
- Blog Post – How to Develop a Marketing Message for Your Food Business
- Related Posts
TIP: How to develop a marketing message
Time needed: 7 minutes
TIP: The Recipe of How to Develop a Good Marketing Message with Nikki Tomaino Allemand
- Collect
Talk about what you love to do and why you do it with at least 10 people
- Soak
Gather their reactions and questions together and let it marinate
- Rise
Find the patterns in what you say and their reactions – what rises to the top
- Mix
Create a strong story around your new narrative
- Bake
Bake in the idea until every time you tell your story you get the head nods
- Serve
Serve it up in your social posts, website, anywhere you are sharing your marketing message
What’s In This Episode
Looking to start your own meal planning/delivery business from home? Look no further. Nikki Tomaino Allemand started out as an unofficial personal chef for her corporate colleagues, but then she turned her meal-prep superpowers into a thriving business–Easy-Peazy Kitchen. Now she plans, preps and delivers healthy meals right from her home so other families can gather around the table and make mealtime into something meaningful again.
Jenn Neal on how to develop a marketing message
Friday reminder: Embrace the entrepreneurial life.
-Jenn Neal
Put me in your phone as Nikki BFF
Picture early 2020 before the pandemic took over. A group of us were heading out on a cruise in the Caribbean – all part of the 2CCX group coaching program.
While we all felt like family – all 800 or so of us – we certainly didn’t know everyone.
So the first night we were given assigned seats for dinner.
My room mate Tara and I were sitting at our table, watching faces go by and wondering anxiously who would be joining us for dinner.
Groups coming in, some people connecting and smiling, but no one sitting down…
And finally we get two gals joining us. Marley Jaxx and Nikki Tomaino Allemand.
Instantly, I hit it off with Nikki. We started doing the whole
You do that? Me too!! Thing and it was pretty amazing!
We also realized that even though we met at a randomly assigned table at dinner on a cruise in the middle of the Caribbean, we were actually neighbors! Nikki lives in the Boise valley just like me!
So – even though I had to travel literally half way around the world to meet her, it was totally worth it.
In fact, right after dinner that night Nikki gave me her phone number and told me to add her in as Nikki BFF. Which I did. And still have. LOL
So why is Nikki qualified to be a guest expert on the podcast?
She has a whole line of home chef programs from local food prep delivery to how to create that business in your home area and how to meal prep for a week in just a few hours.
Really, she fell into her business out of a need. And is now embracing the whole entrepreneurial life.
And when I asked her about marketing messaging she claimed she didn’t have any. But after just a short conversation we found it – and also a formula that became proven in how to create that marketing messaging that resonates.
So – go check it out, this was an amazing work in progress and was super cool to see the result!
-Jenn “the BFF” Neal
Meet Nikki Tomaino Allemand
Meet Nikki Tomaino Allemand, the owner of Easy-Peazy Kitchen. She wanted a way to work from home AND prep delicious, homemade, healthy meals for her family. So she started her own meal-prepping business in the hopes that other families could have healthy, homemade food delivered to their door. But Nikki doesn’t stop there. She’s sharing her meal-planning/prep tips and tricks so families can prep and cook their own meals at home. And Nikki is giving other moms the tools they need to start their own sell-food-from-home businesses.
How to Develop a Marketing Message for Your Food Business
As life gets busier and people get more engrossed in work, it feels much easier to order fast food online or simply grab a burger on the way to the office. Fresh, wholesome food may be exactly what many people are missing in their lives.
If cooking is your forte, starting a home-based food business is a winning idea due to its low costs and high demand. Once you decide to do so, you may be wondering how to develop a marketing message effectively. Here are some tips to help you craft one:
Identify Your Market
This is the initial and one of the most important aspects of marketing. It is vital to first identify the market you would be selling to.
If you are not sure about your audience, you are likely to come up with a generic marketing message that risks coming across as boring. A specific, customer-oriented message is what works when you think about how to develop a marketing message for promoting your brand.
Pro Tip
When selling food from home, you are likely to direct your marketing campaign towards people doing corporate jobs in your area. They are the ones who crave homemade food the most. Focusing your efforts within the area you live in will make it easy and cost-effective to deliver food.
Understand Consumer Problems
It is imperative to first understand whether your product actually provides a solution to the issues faced by your target audience. If you are wondering how to develop a marketing message, know that a powerful message speaks clearly to the customers.
Identify the needs, wants and desires of your customer base to ensure your product provides a relevant solution. Once you have done that, make sure you are able to successfully convince your target audience to make purchases.
Pro Tip
Let people know the benefits of buying your meals. Junk food leads to weight gain and a host of health issues. Your marketing message should focus on how wholesome, homemade food will be beneficial for them in multiple ways.
Keep an Eye Out for Competitors
When starting out a business venture, make sure you are aware of what your competitors are up to. Overlooking your rivals’ marketing strategies is a grave mistake that you must avoid at all costs.
Analyze competitors’ marketing messages and think about whether it sounds appealing to you. It is also vital to find out which channels they are using for promotion, such as digital methods, including websites and social media, or traditional methods, such as flyers and brochures.
Pro Tip
A business focusing on homemade food is not likely to have too many competitors. However, keep an eye on them to analyze their marketing tactics. When it comes to food, a picture says a thousand words. Make sure you include photos of some of your delectable food items in your advertisements.
Advertise Authentically
This is one of the key aspects that answer the question: how to develop a marketing message?
It always pays to advertise truthfully. Being persuasive is not a problem, but being dishonest is.
In other words, make sure your product actually delivers what you promise. Facts boost your credibility, which eventually enhances your brand reputation and builds customer loyalty.
When it comes to food businesses, you may have noticed many brands claiming to be ‘vegan-friendly’ and using ‘fresh ingredients’. If they do not deliver what they claim, customers would eventually figure out, leading to a dramatic drop in sales.
Pro Tip
It is crucial to make a distinction between an appealing offer and claiming to provide something you fail to deliver. Use fresh ingredients from the get-go and prepare food hygienically and use these facts to advertise. People in the corporate world who consume junk food daily are bound to be attracted to well-prepared homemade food.
Extra Tips
Once you have covered the basics of marketing effectively, it is time to make sure all the loopholes are fixed. Here are a few extra tips for your food business to guide you along the way:
- Throw in a mix of emotions and logic to help customers understand that your quality food is what they need.
- Think of your brand as a dish that tastes as yummy as it looks: Your marketing message should be as appealing as the food itself.
- Sprinkle in some reviews from satisfied customers by including them on your website or social media pages.
- Look out for breakfast, lunch and dinner timings: Your marketing message should reach consumers a little in advance of mealtimes so that they can order in a timely manner.
- Define your secret ingredient: Make sure your marketing message differentiates your brand from your competitors to make it appear unique.
Final Thoughts
Wondering how to develop a marketing message for your food business that works? Good marketing for homemade food is no rocket science and does not require you to use complex words. Simply make sure you deliver what you promise and highlight the best features of your meals to entice potential customers.
Related Posts
A Marketer’s Guide to Crafting a Powerful Marketing Message
The Ultimate Guide to Creating the Best Marketing Message Ever: 20 Simple, Yet Powerful Tips
The Magnetic Law of Attraction for Authenticity in Marketing
