Attraction Marketing for Dummies: A Blueprint That Really Works

Quick Links:

• TIP: How to Set Yourself Up for Success with Attraction Marketing: [Infographic Download]
• Episode Overview – Attraction Marketing for Dummies: A Blueprint That Really Works
• Personal Note from Jenn Neal: What is Attraction Marketing?
• Episode audio [Podcast on Spotify]
• Blog Post
• Related Posts

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TIP: How to use Attraction Marketing for Business

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What’s In This Episode

Jenn discusses four key factors that go into a pro’s attraction marketing blueprint. What makes it really work? Using emotional connection to make someone believe you can help them with their pain points. Jenn will give you helpful tips and concrete examples of how to use attraction marketing to forecast the ways you can help solve your customers’ problems. And it’s not just the words you use—it’s also about the media platforms you use and how you repurpose your content across them.

“Attraction Marketing: a great intro, or a fun refresher!”-Jenn Neal

A personal note from Jenn Neal on Attraction Marketing

You know that thing you do when you’re talking with someone and they mention something you don’t know what it means.

And you smile and nod like you do… making a mental note of “I’ve got to look that up later”

…Or maybe it’s just me…

I remember doing that in a conversation with Duff Gardner and he was talking about attraction marketing.

I hadn’t ever heard the term before, but as soon as he mentioned it my inner dialogue was like:

Wait, what is attraction marketing?

Well, if I was to guess it’s like inbound marketing or content marketing where we’re drawing the people to us.

After that conversation I went and did a little research.

Mostly, I was right but I found some cool resources where other people were talking about attraction marketing and figured I better do an episode on it.

Because, I’m going to guess I wasn’t the only one not familiar with the term…

And, if you’re already in the know, it’s a fun refresher anyway.

Enjoy!

Jenn “smile and nod” Neal

Attraction Marketing for Dummies: A Blueprint That Really Works

What Is Attraction Marketing Formula?
Attraction marketing breaks down into four different, equally important factors. You need all these factors working to be an attraction marketing pro.

1) Be Emotionally Available

Be authentic, and create emotional connections. I know, I talk about this one a lot. However, it is truly the most important ingredient in the whole recipe.
One of the best ways that we do that is through stories and storytelling. Go check out my other episodes on the importance of storytelling in marketing
We were completely authentic here today. I recorded the video for this in my home studio with the door shut to keep the dog out and it was getting pretty warm in there but I soldiered through the whole episode feeling pretty sweaty.

2) Highlight The Features And Benefits Of Your Product

This one may seem obvious, but there is some subtle artistry to master. You don’t want to just list off the benefits or advantages of your product. You want to paint a vivid picture of your product working to make your customer’s lives better.

3)Build The Vision Of How Your Product Helps

Build on the vision you created for the client by selling the destination, not the journey.
Focus on the prime pain point that your product will alleviate or eliminate for your customer.
You are creating a more solid belief that your product will make the customer’s life much better either because of the pain it will eliminate or the pleasure it will create. You can create and develop this belief through the use of stories, illustrations, case studies, or by being a product of the products.

4)Media Types Matter

Pay close attention to where your customers are physically at online. Will you reach them
best with blog posts, e-books brochures, emails, music, podcasts, video? The secret weapon here is prolific content so that the message has many different pathways to your customer’s ears.

By paying attention to what is it that your customer needs and how you can provide that for them and make them aware of the next thing that they might need then we are now bringing them along on the journey with us.

Related Posts

Attraction Marketing: What It is & How to Master It

How To Use Attraction Marketing To Triple Your Leads

The Magnetic Law of Attraction for Business Success

Organic Traffic is Not Dead!

Which attraction marketing tip are you most excited about using in your business and why?