Finding your niche – meaning your “thing” – isn’t an easy thing to do. Find out the meaning, ways to find your niche and how to dial it in.

Quick Links:

• TIP: How to find your niche [Infographic Download]
• Episode Overview – Find Your Niche
• Personal Note from Jenn Neal on Finding Your Niche
• Episode audio [Podcast on Spotify]
• Blog Post – Finding Your Niche – Meaning and Examples
• Related Posts

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TIP: How to find your niche

What’s In This Episode

Finding your niche. This is one of the most fundamental things we must do as business owners. Yet it’s also the most frightening. Join me as I dive in to what it takes to find your niche, what it actually means, and why you want it. You don’t want to miss these great examples to making this process so much easier!

This is one of the most fundamental things we do as business owners, and also the most frightening. I’m talking about finding your niche – what it is and why you want it. 

-Jenn Neal

Finding Your Niche – Meaning and Examples

Do you ever see someone and feel like they’ve become successful overnight? Like they found their niche and built a business laser-focused on this one thing. And now, they’re seen as an authority on the subject. Well, I’m here to tell you that they did NOT become successful overnight. They just did the work. Finding your niche is frightening to us all. But, seeing others’ success shows it might not be so bad after all!

Does the idea of finding your niche – meaning buckling down and focusing on only one topic for your business – scare you? Honestly, it scared me too at first. It felt so limiting. Well, I’m proof that it does help! And now that I’ve done it, I’m witnessing how much more successful my business can become by being laser-focused on one thing. Ready to find out why finding your niche and meaning is so important? Let’s get to it! 

What Does It Mean?

How many times have you heard the term niche? Or finding your niche? (And no, I don’t mean up above at the beginning of this blog.) A million and one, right? Of course you have! Now, my next question. What does this mean in terms of your business? 

When referring to finding your niche, you’re being advised to find your “thing.” That one precise subject, position, or activity which sets you apart from the rest of the world. Your business niche should be the one thing you can do, teach or solve better than the masses.

Finding Your Lane

Now, I’m going to do something fun – I’m going to read your mind. Ready to be blown away? Well, here goes nothing! 

You’re thinking to yourself, “why should I have to limit myself to one scope of work? If I met a client who would be a good fit for my company, shouldn’t I be able to adjust my scope of work to fit their needs? I’d be losing a great client if I didn’t.”  

For years, this was my mentality. Niching down was just too scary of an option for me. I tried a couple of times, yet it scared me even more, each time. Precisely just how focused could I possibly get? It felt virtually impossible to focus solely on one specific thing. If I did, I felt like I was limiting myself and my business from the heights of success. 

Learning the Hard Way

I found out the hard way that the less focused your niche is, the more your business goes off track. You eventually find yourself molding your business to your clients’ needs. (And trust me, they’ll all want something different.) Though you want to make your clients happy, it’s okay to say no thank you if they don’t fit your business! Buckling down and staying true to what your company focuses on will help you succeed.

Unlike a Formula One race, where racers merge from lane to lane to get ahead, Formula Done is now locked in the right lane! After nearly two and a half years, I have finally found my niche. Now, everyone in the industry knows that I’m the go-to person for content repurposing and content activation. And, to my surprise, once I focused on finding my niche and meaning, my team grew, and my business started to take off like wildfire! 

Doing Your Research

So, what can you do to hone down and find your niche? Well, there are quite a few things, honestly! But, don’t let all the different things that can help you find your niche intimidate you. 

One thing that helped me was naming my passions and interests. It’s important when finding your niche to focus on something you’re passionate about. You’d hate to build your business around something you hate doing. So, focus on what you’re passionate about instead. Find that one unique topic. Then do your research! 

Starting The Process

Start by outlining your ideal client. What pain points are you solving that will attract them to you? What business are they in? Are they already putting effort into their business, and it’s just not working, or are they just beginning and not knowing where to start? Really dial down your ideal client. While going through this process, I looked into previous clients and focused on what I had been solving for them. Of course, there were many different topics at the time, but just because you can, doesn’t mean you should. So I looked for the one common thread.

Once you find the common thread, look into the demographics. Is there a large enough client base that is ready for your services? In turn, is there a large audience that will eventually want your services after some persuading? What does the competition look like? And finally, can you see yourself in this industry – in this niche – and being happy with your business? How would you feel being seen as an authority on this subject? 

Setting Yourself Apart

Finding your niche can be intimidating. But, you’ll ultimately find that once you find the right one, you’ll be setting yourself up for the ultimate success. Before you know it, you’ll be an authority in your industry. Not to mention, it’s SO much easier going to networking groups, or explaining to people in general, precisely what you do in your business. 

There are many more fantastic tips about finding your niche in episode 120 of The Content Toolbox! (If you’re eager, just click the play button up above to watch the episode!) Oh! By the way, if you want to read more about my journey to finding my niche, check out my story in the new #1 best-selling book I’m in! (Yes, I’m a best-selling author now! I can’t believe it either!) Join me on my rollercoaster ride to success, along with stories from 19 other inspiring, successful women, and know that you’re not alone in this journey! Until next time!

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What methods have you used to start finding your niche?