Successful Marketing Strategies to Implement in Your Business

Published by Jenn Neal on

successful marketing strategies

A successful marketing strategy can make or break your business. Here are some creative strategies that will help you stand out in the crowd!

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TIP: How to use successful marketing strategies in your business

Time needed: 5 minutes.

TIP: Steps to implement Guerrilla Marketing In Your Small Business

  1. Analyze Your Audience

    Find out where they hang out virtually and in the real world, who they look up to, what they like to do – above all put your audiences’ interests above your own product/ service and business.

  2. Shock Factor

    Find ways to entertain, startle and break your audience out of the norm. Think like your audience.

  3. Be You

    Don’t think you have to copy others or expect to go viral. Put your customer’s interests first and get creative while being authentic. 

successful marketing strategies with Jenn Neal
3 Steps to Implement Guerrilla Marketing in your business
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What’s In This Episode

After watching a few commercials the other day, I really realized how bad the marketing tactics for these commercials was. So, me being me, I decided to immerse myself into the marketing world and find companies that are implementing creative, successful marketing strategies. Join me as I share some brilliant marketing examples and tactics that deserve a spotlight!

Jenn Neal - Content Activation Expert

Jenn Neal on Successful Marketing Strategies

I got suckered into watching TV ads for the first time in a long time, and was struck by how many terrible marketing tactics were being used.  So, I decided to shine some light on some really good marketing examples instead!

-Jenn Neal
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The key to effective marketing campaigns – Creative Marketing Ideas
The key to effective marketing campaigns – Creative Marketing Ideas

Successful Marketing Strategies to Implement in Your Business

A successful marketing strategy can be made up of several different tactics.  It really just depends on what works best for you and your business.  Now, I know most of us are not used to watching shows with commercials anymore, but in previous days, this was a primary way to market.  They were an easy way for companies to get their product out in front of masses of people.  And it didn’t matter whether it was relevant to you or not. If you were watching a show, you had to watch the commercials.  

Anyway, I was roped into watching a few the other day, and let me tell you, they were TERRIBLE.  Not to mention, they were mostly about prescription drugs.  (Is this really what the world has come to?!)  And while commercials are tactics still used by large corporations, there are other, better successful marketing strategies that deserve to be brought to light!  Let’s go! 

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Guerrilla Marketing

Okay, I’m totally going to put myself on blast right now.  For years, I hated the term guerrilla marketing.  I had a this image in my head that guerrilla marketing was super aggressive direct selling and hardcore closing techniques.  Turns out, I had a complete misconception of the term.  

According to Google, the term guerrilla marketing is the creative use of novel, unconventional methods that boost sales or attract people to a brand or business.  (Yes, I admit, I was TOTALLY wrong.)  In fact, it’s a great, low cost way to market your product in unconventional ways to the masses.  Social media is usually involved, which in the world we live in, when is it not?  

Moving on!! So, you’re probably wondering what is so great about guerrilla marketing?  It honestly has nothing to do with the term, but the ways that companies have found to use this method that’s brilliant.  

Decisions are made in the unconscious mind
Even though we can consciously choose when to think about or say something, our brains have made decisions way before we are even able to comprehend them. - Successful Marketing Strategies with Jenn Neal
Our unconscious mind controls more than we might think.  Though we may think we are in control of our decisions when we make them, our brains have already made the decision for us.

The Harmon Brothers

Unless you’re a total nerd like me, you have no clue who the Harmon Brothers are.  Have you ever seen the commercial for the Purple Mattress?  FiberFix?  How about my personal favorite… the Squatty Potty?  The Harmon brothers were the masterminds behind this fun, creative advertising.  (And seriously, if you haven’t seen these commercials, click the links.  You’ll thank me later.  Honestly, these actors deserve academy awards for getting through the content without laughing hysterically!)   

Anyway, the Harmon brothers were able to take boring content that would normally put you to sleep or make you wince and turned it into something magical that not only caught your attention, but piqued your interest to see if these products actually work.  (I mean come on, a unicorn pooping ice cream?  Seriously?!)  Now, while these weren’t exactly inexpensive marketing tactics, it was a super creative way for them to turn a situation that people don’t normally want to talk about into something not so embarrassing.

Stone Brewery

One example of a company that used this uber successful marketing strategy in a creative yet cost effective way is Stone Brewing.  A few years back, there were masses of beer on the market, which is nothing to talk about because obviously the beer will be on the market regardless!  However, the masses of beer all had upside down labels.  And let me tell you it was completely mind boggling as to why the labels were upside down.  The first thing that pops into your head is “Wow… Someone REALLY screwed up.”  Right?  

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It was all the buzz for a while, and Stone Brewing finally came out and admitted that it was NOT a mistake.  It was just a way to get noticed. A brilliant, creative marketing strategy. They used this tactic to get their audience to notice them and start talking about them.  The word spread about their product.  They didn’t have to spend any extra money on their marketing.  It was free, organic traffic.  Brilliant right?  What a way to think out of the box! 

Thinking Outside of the Box

Now, guerrilla marketing isn’t the only successful marketing strategy out there.  Another amazing way to market is to invite your audience in for an inside look at your business.  

A wonderful example of a brand that took on this successful marketing strategy is none other than my favorite, Formula 1 racing!    

Formula 1 racing realized that their fan base wasn’t growing.  Their fans were getting older (don’t you wish we could get younger instead?! I DO!) and the brand wasn’t appealing to the younger generations.  Instead of letting it die out, they have taken on a different marketing approach in order to reach a new generation of fans.  To everyone’s surprise, this marketing strategy has saved the entire industry and generated fans of all ages!  

People appreciate when you get to know them aside from the message or product you’re trying to promote because emotional appeal is a strong marketing tactic.- successful marketing strategies with Jenn Neal
As humans, we crave emotional attachment.  Whether it be to a person, a place or even a thing – like a product.  Creating this emotional bond with your audience will create a line of trust between you and them.

A New Strategy

When Liberty Media came in, they flipped their entire marketing strategy!  Instead of catering to the races, the entire racing event was catered to the customer experience. Instead of just watching the face, fans were in the center of the race with the drivers and so much more involved. As the laps progressed, fans were able to see data streams.  You’re able to see how fast the cars are going, and the G-forces that the drivers were being subjected to, when they’re breaking, and all types of other real time analytics! (Sorry, total nerd moment!)  It was no longer just a race.  It was the dawn of a new era.

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And to top it off, have you ever seen the Netflix show Drive to Survive? Hello behind the scenes of F1 racing!  It’s all of the personalities, drama, data and knowledge put into a show that’s not only grown a huge following, but has also created an entirely new income stream!  Who would have thought that something so simple could recreate an entire fanbase?!  It’s simple yet effective marketing strategies like these that can make you or break you! 

More Successful Marketing Strategies

In this very digital, post pandemic world we live in, we’re constantly competing for people’s attention. With SO many different creative, successful marketing strategies out there, it’s time to let go of boring, uninteresting strategies and embrace the freedom of your creative side.  Think out of the box and try methods that you wouldn’t have considered before.  (I’m not saying you have to put out a commercial with unicorns that poop rainbow soft serve, but hey, it worked!)  These are just a few of my favorite examples of creative successful marketing strategies.  I’ve given a ton more examples and tactics in this episode of The Content Toolbox! Click the video up above and don’t forget to like and subscribe so you don’t miss any episodes!! They drop every Thursday. You don’t want to miss it!

Marketing Strategy that Revived the fate of Formula One

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

STONE BREWING EXPLAINS NATIONWIDE “MISTAKE” OF UPSIDE-DOWN LABELING

Using the Advantages of Offline Marketing to Win Hearts & Minds

What are some creative marketing strategies you like to use in your business?

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