Storytelling Marketing Examples That Can Improve Your Business
Documenting your personal pain points through storytelling marketing examples can help you relate to clients and convert more leads.
Quick Links:
- TIP: How to use storytelling marketing examples in your business [Infographic Download]
- Episode Overview – The Story Hook – Storytelling Marketing and Mastering the Art of Business Storytelling
- Personal Note from Jenn Neal on Storytelling Marketing
- Episode audio [Podcast on Spotify]
- Blog Post – How Storytelling Marketing Can Improve Your Business
- Related Posts
TIP: How to use storytelling marketing examples in your business
Time needed: 7 minutes
TIP: 5 Ways to Get Started With Storytelling Marketing
- Document
– get consistent about speaking, writing or recording everyday stories – a journal is a perfect example
- Reach
– even if it’s not your story but you heard something impactful, tell that story and how it made you feel
- Framework
– when crafting your story for use make sure to include details about the three main story components – characters, conflict and resolution
- Format
– decide the type of story you’ll share in business: incite action, share about yourself, share values, develop relationships, or educate
- Core
– decide your core message and incorporate that through your story – remember you can also use the story bridge technique to incorporate business messages in personal stories
What’s In This Episode
Storytelling marketing examples as a business tool is so often overlooked or ignored, yet mastering the art of storytelling marketing is absolutely essential. I share the story of how I was hooked by two masterful storytellers in the same day and happily bought their products. And, a few storytelling techniques you can start using for yourself right away.
Jenn Neal on storytelling marketing examples
Take the time to journal or video or photo. Document that process. This will help your content strategy.
-Jenn Neal
Storytelling Marketing Examples That Can Improve Your Conversions
Did you know that documenting your everyday experiences can help you relate to your audience? This strategy is called storytelling marketing. Examples of storytelling marketing is using video, audio or journaling to document personal events. Storytelling marketing will help you connect with your audience on a deeper level. This lets them see that you understand what they’re going through. And, that you’re the best person to help them fix it!
Storytelling doesn’t always come easily or naturally to everyone. However, it’s definitely a tool worth developing. Wondering how to get started? Well, you’re in the right place!
How Can You Get Started With Storytelling Marketing?
Did you ever keep a diary when you were young? Or write stories in school about your day to day experiences? This is somewhat the same, but more focused!
You’ll want to start by documenting your stories. Any random, crazy thing that happens (or not crazy thing!), write it down! Maybe it wasn’t something that happened to you, but instead a story that was told TO you. Regardless, you know it’s something others can relate to. So, what should you do with it? Write it down! (Storytellers call this the art of borrowing. We’ll touch more on it later!)
Be sure you’re keeping all of your stories all in one place – like a specific notebook or journal so you never lose them. Then, you can begin to think about how to use them for storytelling marketing. Think about what pain points your stories relate to and how you can solve those problems.
Anyone that knows me knows I’m a HUGE fan of Katherine Jones. Katherine has some amazing insight on storytelling marketing. One thing that really stuck with me was when she was talking about storytelling marketing examples. Katherine’s advice? “Dig into pain, desire and the things you want. And write it out! It really does energize you.”
Remember, these stories you’re documenting… They don’t have to be perfect and compelling right from the start. You just need to start off with the foundation – the details of your experience. The rest comes after!
Next, you’ll want to focus on learning some of the secrets of great storytellers! Take a course, or find a few people whose writing really stands out to you. Notice what techniques they’re using to make their stories more compelling.
Framework and Format
When using stories to sell, you want to craft your story around the following components:
- Characters
- Conflict
- Resolution
For example, everyone loves a happy ending. A story of someone coming from a challenging background and succeeding in life? This will instantly capture the hearts of your audience. Those that came from a challenging background will feel seen and heard. The message that success can happen for anyone will resonate within them. In turn, they’ll want to strive for that same potential.
Now, we’re not making up a story. We’re telling our stories – sharing real things that happened and showing our audience our authentic selves. We are being fluid with them and proving that they can trust us. Sharing authentic stories can win hearts and minds faster than the biggest marketing campaigns.
What Storytelling Techniques Will You Use in Your Business Marketing?
There are many different techniques storytellers use. Keep in mind that you want to share experiences that incite action. Reveal something about yourself, and show your values. Build this line of trust authentically. It will help you develop a relationship with current and future clients.
The art of storytelling in business involves developing a core message that makes clients want to buy your products. You can’t only touch their pain points. You must show them that you’re the solution to their problem! It takes time, but you’ll become more familiar with storytelling marketing. When you are, you’ll be able to input your core message throughout the story seamlessly.
Do you know a pain point of your audience but don’t have a story that touches on that point? Great storytellers have a little secret. They’ve learned the art of borrowing. Did someone tell you a story and it had such an impact on you that you just had to write it down? You didn’t want to forget any of the details? Then, incorporate it into your online storytelling. If it impacted you, just think of how it can impact someone else!
Why Storytelling Should Be a Priority for Marketers
“Take your content, repurpose it & form a sales message,” Katherine Jones.
According to Forbes, storytelling marketing helps you build lasting connections with prospective clients. This alone can increase your conversion rates. You may wonder why this works so well.
Storytelling has been a part of the human experience since the dawn of time. We no longer gather around fires in caves, but we still crave a great story.
For example, Subaru ran a series of ads that used the car brand as a symbol of love. This campaign used storytelling marketing in the form of videos and voiceovers. In the commercials, a father cares for his child. Someone cares for their pampered pet and couples reunite. All of this imagery takes place in the car and folds into the power and reliability of Subaru vehicles.
You may have storytelling marketing examples from your own company! If so, find a way to use these stories in your business to attract new customers!
Business Storytelling Training
The art of business storytelling can incorporate educational material as well. Marketers always look for ways to relate to their target demographics. In order to produce an authentic brand, you must first understand what pain points your customers have.
Craft a story that takes your customer’s needs into consideration. This will grab their attention. Next, you have to show how your product or service will resolve the issue your customer is having. Online storytelling can help you show customers that you understand their needs. More importantly, it convinces them that you have developed a solution that will make their lives easier.
Here are a few points to keep in mind when utilizing storytelling marketing:
- Storytelling is an important, tactical tool. Your audience is surrounded by advertising noise 24 hours a day. Use the art of storytelling to grab their attention.
- Start your story with a pain point. What issue is your audience having that your product/service will address? What makes the story interesting and relevant to them?
- End your story with information on what the audience should do next. Give them a clear result as to how your product will solve their issues. This should include a clear call to action.
Ways to Get Started With Storytelling Marketing
“You should be documenting your stories along the way, all the time,” Katherine Jones.
A great way to get started is to buy a journal! Begin recording everyday anecdotes that could one day develop into business storytelling marketing. If you don’t enjoy writing, consider recording your experiences using video or audio formats.
In conclusion, online storytelling helps you organize your notes and entries. This could prove crucial if you need to find a personal anecdote quickly. Additionally, there are many free text journal apps you can download directly to your phone or computer.
Related Posts
Katherine Jones Design Hacking Live
Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand
The Story of Storytelling Marketing and Digital Storytelling
How do you like documenting your journey?
