How to Attract Your Ideal Client – Make Your Online Business Successful
The online business world can be confusing. Find out how to attract your ideal clients and make your online business successful.
Quick Links:
- TIP: How to attract your ideal client [Infographic Download]
- Episode Overview – 2 Step Framework for Starting an Online Business from Home
- Personal Note from Jenn Neal on How to Attract Your Ideal Client
- Featured Guest Expert: Imee Gusich
- Episode audio [Podcast on Spotify]
- Blog Post – How to Attract Your Ideal Client – Make Your Online Business Successful
- Related Posts
TIP: How to Attract Your Ideal Audience
Time needed: 5 minutes
TIP: Follow this framework from Imee Gusich to develop who you are trying to attract:
WRAP
- Who
do you want?
- What
is the Result they want?
- What
are they trying to Avoid the most?
- What
is their biggest Pain point?
What’s In This Episode
Imee and I take a look back at how we got started in digital marketing, and first making money from home. Imee shares online business ideas for beginners and a super simple 3 step formula that helps to target and attract your ideal client or customer.
We review examples of legitimate ways to make money and/or start a business online from home, especially for moms. And, Imee shares tips from 5 step framework for generating leads online.
Jenn Neal on How to Attract Your Ideal Client
I’m always adjusting and growing, just like the technology.
-Jenn Neal
How’s your computer stuff going?
“Its the last computer we’ll ever need to buy!”
I still remember having this conversation with my mom at a young age (won’t say EXACTLY how young…)
The computer was a Commodore 64. I had finally gotten in with the “cool kids” at school and I understood what uploading and downloading and absolutely EVERYONE was getting a home computer.
This computer was seriously the bomb. We’re talking max power and memory and a super sleek design that was going to last the ages. It was the cutting edge of home computing and I needed all 64KB of that RAM.
(insert nerd snort here…)
And I was SO convinced that this computer was going to last forever I told my mom it was the last computer we ever needed.
I remember how my “online” career really started with that purchase and how I just kept adjusting and growing, just like the technology.
My dad, I’m pretty sure, still thinks of me sitting in front of that Commodore 64 computer. Typing away. Occasionally swearing…
To this day, he still asks me “how is your computer stuff going?” 🙂 So cute – love you dad!!
But really, when you’re faced with something you don’t understand – new technology or tools unfamiliar to you, it can be a bit scary and overwhelming.
This is just what my guest expert from today’s episode talks about as well. We reminisce about when we got started in online business for ourselves – how far we’ve come and she shares some amazing tips for getting started.
Don’t miss out on this episode with guest expert Imee Gusich: “3 Step Framework for Starting an Online Business From Home” cause I guarantee you there are nuggets in there for you, even if you’re a seasoned professional.
…Or, if you owned a Commodore 64 like I did… #jealousmuch
Coolio – talk soon!
-Jenn
Meet Imee Gusich
Imee is a mom, a wife, and ex-fashion designer turned digital marketer.
Being entrepreneurs (with NO money for marketing), Imee and her husband had to figure out how to start marketing their businesses online.
They were lucky to meet some people who taught us a ton about digital marketing, and started offering these services to other companies.
Seven years later, Imee and her team have had the privilege of working with some extraordinary companies including Media Companies, High-end Retailers, Attorneys, Health Care Professionals, Custom Home Builders, Realtors, Fitness Professionals, and more.
They have helped build successful online marketing strategies for countless companies, and want to help business owners like you have the same success!
How to Attract Your Ideal Client – Make Your Online Business Successful
Making an online business successful is as simple as the equation: great business idea + right audience = successful business. However, practically it’s a lot more complex than just that. The main complexity of this equation is figuring out who the right audience is. Just like algebra, the right audience is an unknown variable in this equation that you need to find out.
If you manage to attract your ideal clientele, you’re already on your way to making your online business a success. Unlike land-based businesses where only the people interested in your product will visit you, online businesses are spread all over the internet and reach everyone, including people who might be interested in your product as well as those who aren’t but are looking for a solution to their problem.
This is the area that you need to work on. Your strategy must be such that your message reaches the right audience. If you don’t develop a targeted marketing strategy, you’re only wasting your resources, time, and effort.
The key to making your online business a success is figuring out who your ideal clientele are and how you can attract them to your business.
If you’re struggling with attracting your ideal clients to your online business, you’ve come to the right place because that’s what we’re discussing here today.
Knowing Who Your Ideal Client Is
The first thing you’ve got to do to attract your ideal client find out who your products are best suited for. You might already know who you’re targeting, but you need in-depth analysis and insights to create a highly targeted marketing strategy.
Apart from knowing who your product benefits the most, you also need to know if your target audience is of any specific age bracket, what their personalities are, whether they belong to a similar profession, and the challenges they face in their day-to-day lives, and so-on and so-forth.
The more you get to know your target audience, the better your marketing campaign will be.
Highlight Their Problems and Offer a Solution
Once you know who your ideal client is, you now need to highlight their problem and tell them how you can help them solve it. The secret to attracting your ideal client is to offer them a much-needed solution to the issues they’ve been struggling with.
Know Where Your Ideal Client Is
If you want to attract your ideal client, you need to be present where they are. If your target clients are professionals, LinkedIn should be the platform where you advertise your services. Likewise, if you’re targeting the younger generation, Instagram and Facebook are the best places to be. Don’t invest in marketing your online business everywhere. Be smart and invest your resources thoughtfully, analyze which platforms your ideal client uses the most, and market your business there to improve the chances of them coming across your business.
Provide Quality Content Every time
If you manage to attract your target client once, don’t assume that you’ve hooked them for life. The day you stop offering them value and quality solutions is the day they’ll leave you. Therefore, you need to ensure that you provide them with high-quality content consistently. Never compromise on your content’s quality because your ideal client may find numerous options elsewhere that are willing to entertain them.
Offer the Best Customer Service
The most promising way to attract and retain your ideal client is to offer them an incredible experience when they deal with you and your business. The secret to a successful online business lies in customer service. Respond to their queries promptly and try to resolve their issues as soon as you possibly can. Go the extra mile for them if you need to, as this will show them that you care about them and not just their money.
Also, follow up with them. Doing so will strengthen your relationship with your ideal client. Not only will they return to you, but they will also refer your online business to others as well. Positive word of mouth is a precious commodity for any online business’s success, and the easiest way to equip yourself with it is by offering excellent customer service.
Targeting your ideal client and the success of your business goes hand in hand. If you manage to attract and retain your ideal client, it’ll bring in profits that’ll eventually make your online business successful. Now that you know how to attract your ideal client, your online business’s success shall no more remain a dream.
Related Posts
How To Attract Your Ideal Client
How to Attract Your Ideal Customer
Customer Segmentation with Lisanne Murphy
The Ultimate Attraction Marketing Formula
