Blogging isn’t a lucrative business, but it’s a great way to market yourself. Find out how blogging can help promote a business!

Quick Links:

• TIP: How to promote a business using a blog [Infographic Download]
• Episode Overview – Organic Blog Traffic Strategies for Digital Marketing
• Personal Note from Jenn Neal on how blogging can help promote a business
• Episode audio [Podcast on Spotify]
• Blog Post – How Can Blogging Help Promote A Business
• Related Posts

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TIP: How to promote your business with a blog

What’s In This Episode

As digital marketers we’re really great at selling things – but struggle with getting traffic to our website. I talk about the Entrepreneurial 4 letter word – BLOG. The truth is bloggers are really good with sending organic traffic to websites but aren’t great at monetizing. I talk about how we can bridge the gap and use blogging strategies to help send organic traffic to our websites and offers.

Not everybody’s ready to buy. So, what do we want to do? We want to make sure that we are retargeting those people so that we can keep driving them back to our master traffic controller site.

-Jenn Neal

How Can Blogging Help Promote A Business?

Digital marketers are great at selling once they have an audience. The problem is finding that audience. But guess what! There’s an easy way to get eyes on what you have to offer: blogging.

Yes, I know BLOG is a 4-letter word for many of you. But if you’re thinking of spending day after day creating content calendars, optimizing your keyword strategies, and writing to people who never answer, you’ve got the wrong idea.

This guide is less about blogging and more about monetizing. How can blogging help promote your business? Here are ways to bridge the gap between blogging and selling for the best ROI.

SEO Audit

First you need an SEO audit. Figure out your target keywords and focus on creating content that uses those keywords. Your ultimate goal is to get Google to notice your site. They won’t push your content if they know you’re trying to sell. That’s not how the Google algorithm works. Google only displays search results if it thinks those are the best results available on the internet for that particular keyword. So you need to make sure your content includes all the keywords people use to find sites like yours.

Repurpose Your Content

Your content strategy requires fresh content. So, how can you get away from constantly creating new blog posts? By repurposing your old content, of course. There are tons of ways to do this.

You can create infographics, podcasts, social media posts, and videos. You can also rearrange a post or use the Frankenstein method–cut sections from different posts and paste them together to create an entirely new post.

Outsource

You can’t always repurpose content; you’ll need new content occasionally so you have something to work with. But it’s an easy way to use keywords and get more organic traffic for your site. Best of all, you don’t have to do the work yourself. Hire a writer to create the content for you! Ask for 500-1000 word articles based on the keywords you’ve listed and the research you’ve done yourself. Provide examples so they know what you’re looking for.

Social Channels

Social media works hand-in-hand with blogging. Most people only publish a new blog every week or so. (If you’re posting more regularly, good for you! But we don’t all have that much time.) Social media is a better way to consistently connect with your audience–and then drive them to your blog, where you convert them into customers.

Write long, thoughtful social media posts, answer comments, like other people’s posts, and interact with the people who follow you. They already love you and want more of you. Why not give them what they want? 

Automated Follow-Up

If you’re thinking, “I don’t have time to do all of this!” Don’t worry–we’ve got you covered. You can use automated follow-up techniques to engage with your readers. Use email newsletters to keep people interested, create sequences that send new emails when someone reads your blog or clicks a link or does some other type of action. Send people test messages or DMs on Instagram or Facebook. You can even call them if you have their phone number! The goal is to remind people you exist and get your message in front of them as often as possible. That’s the best way to convert 20% of your readers into customers, which is an attainable goal.

Lead Magnet

So, how can you get all this information from your readers? With a lead magnet, of course! Your lead magnet is a free offer you give readers in exchange for their info. Most lead magnets only ask for your name and email, but you can create extra fields that ask for other information, too. Ask for their social media handles, phone number, and anything else you like. They don’t have to give it to you, but you might be surprised by how many people genuinely want to engage with you and freely provide ways to do just that.

Master Traffic Controller Site

Most importantly, think of your blog as a master traffic controller site. It’s not just a blog. Your blog is your command station. Consider it as the driving force behind all of your sales and marketing strategies. You’re not just using your site to create content for your readers. You’re using it to push people into the sales funnel and remind them of what you have to offer.

Everything is connected to your master traffic controller site. It should have links to your social media handles, your email address, and your sales page.

Need help getting started? Book a call to discuss things 1 on 1 with me. I’m always happy to help.

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