Telling Your Brand Story the Right Way
Telling your brand story requires hard work, extensive analysis of your audience and knowledge of the right way to deliver your story.
Quick Links:
- TIP: How to start a successful facebook group to tell your brand story [Infographic Download]
- Episode Overview – How to Define the Ideal Customer Profile and Attract Them with Your Brand Story
- Personal Note from Jenn Neal on telling your brand story
- Featured Guest Expert: Chantelle Paige Turner
- Episode audio [Podcast on Spotify]
- Blog Post – Telling Your Brand Story the Right Way
- Related Posts
TIP: How to Start a Successful Facebook Group to Tell Your Brand Story
Time needed: 7 minutes
TIP: How to Start a Successful Facebook Group to Tell Your Brand Story
- Be specific with Brand Story
is this for onboarding, an event, customer retention?
- Use the 3 questions Facebook allows you to require when joining
a. Question 1 – qualifying question to confirm this is a dream customer, target their pain points
b. Question 2 – market research like how did you find this group
c. Question 3 – best email - Use a plugin
To automatically add the approved members to your email list
- Do a weekly live video
In the group like a training video, Q&A or bring in experts – make it the same day, same time every week
- Schedule a weekly win post
So your tribe can share something awesome that is happening in their lives (use the same post scheduled each week to save time!)
- Then CARE
a. Comment
b. Acknowledge
c. Relate
d. Engage
This will create an engaged tribe of loyal and ideal customers with very little work
What’s In This Episode
We start the episode talking about Brand Story the ideal customer profile and how you can attract the right clients and repel the wrong ones by focusing on being real and vulnerable in your origin brand story – then how to use that brand story to find more customers.
We review how to grow your email list from Facebook groups and how to share those stories on YouTube in a different way. Chantelle shares ideas to attract and keep more customers online, using the CARE method and how important it is to go for your dreams now – stop waiting and start living your life to the fullest right now.
Jenn Neal on telling your brand story
Life tip: Do something you actually don’t know how to and then master it and get confidence from it!
-Jenn Neal
That deer in the headlights moment… and cookies
I stared at my feet as I shuffled down the sidewalk towards the stranger’s door.
My clammy hands were gripping my order form and pen – and I nearly dropped both as I adjusted my badge sash.
I was in full Brownie uniform during Girl Scout Cookie time.
I was super upset that my friends had parents that just took the order forms to work and sold for them. My parents ran their own business, so that wasn’t an option for me.
So there I was, doing the door to door sales thing. Repeating my speech over and over again in my head as I arrived at the door.
I turned and looked back at the sidewalk where my dad was waiting fear in my eyes and I’m pretty sure a tear on the verge of falling.
“Go ahead – ring the doorbell,” he encouraged me.
You know that tunnel type vision where the rest of the world fades away and one thing gets super large and in focus? That’s what happened to the doorbell.
I’m honestly not sure how long I stared at it before finally mustering up the courage to ring.
A nice lady answered the door. Thinking back on it now I am pretty sure she sized me up then looked at my dad and instantly decided to play along.
After recovering from that deer in the headlights moment, I launched into my prepared speech.
And as if by magic, my order form was suddenly in her hand and she was placing an order!
I don’t even know if I said thank you – but I know that she hadn’t even shut the door before I was running back to my dad, waving my order form around and yelling that she had bought with the biggest ever smile on my face.
The next house…. No shuffling feet there! Full confidence, head up and doorbell rang. I KNEW I was going to sell more cookies than anyone else in our troop! (Almost did, too!)
I’m so glad that I was able to have that experience. Doing something I didn’t know how to and being so afraid – then mastering it and getting confidence from it!
My guest for this episode reveals her fear she overcame when first getting into business.
Check out the episode for some perspective on using that fear to accomplish amazing things. 🙂
Talk soon!
-Jenn “the cookie maestro” Neal
Meet Chantelle Paige Turner
Chantelle Turner is a #1 Best Selling Author, Speaker, and Coach.
She began her first online brand over six years ago. She was facing a number of challenges in her personal life that limited the time she could spend building her business.
Chantelle discovered a passion for helping others and over 6 years has worked on developing her vast internet marketing skills.
During that time she has appeared on numerous stages, spoken on countless podcasts, and is frequently invited to conduct exclusive trainings for top industry leaders
Telling Your Brand Story the Right Way
Every brand has a story, but not every brand knows how to deliver it. If you want to really connect with your audience, you’ve got to tell your brand story in a compelling way – in a way that gets your target audience instantly sold!
Customers are automatically drawn to brands that have a story. It makes customers feel closer to the brand, and this is where customer loyalty towards a brand stems from. A brand story is an excellent way to convey your purpose and value to your customers and put forward a narrative that your customers are able to resonate and connect with.
Digital storytelling is an art that not everyone can master. If you want to learn digital storytelling and share your brand story with the masses the right way, this blog post is just for you.
We’ve listed down some tips that’ll help you tell your brand story in a way that’ll make a place for your brand in the hearts of your customers.
Know Yourself
To tell your brand story, you first need to know what your brand is, who it stands for, and what its values are. Knowing your brand doesn’t mean knowing the name, logo, and mission and vision statements. It means to actually know your brand in a real sense. You won’t be able to tell a story in a book or a movie if you don’t understand the characters thoroughly.
Similarly, if you don’t know what your brand stands for and what solutions it aims to provide, you can’t tell your brand story. If you don’t know your brand, you certainly can’t expect your customers to know it and connect with it.
Build Your Story
When you’re telling your brand story, don’t just tell them who you are. Instead, show them. Don’t immediately try to sell yourself. Build your story from the ground up and slowly and gradually lead it to a problem you intend to solve before finally marketing your brand as the solution that your customers need. The best story is the one that gets you hooked, and that’s what you should be targeting. Your brand story shouldn’t sound like a sales pitch. It should be designed and delivered like a story.
Know Your Audience
One of the most important aspects of digital storytelling is how well you know your audience. If you don’t know your audience well enough, you won’t be able to tell your brand story compellingly. If your target audience is teenagers, you want your brand story to have a fun element. In contrast, if your target audience is mainly professionals in an industry, your brand story should be sober, sophisticated, yet powerful. If you know who your target audience is, you can set the tone of your story just right.
Find a Hero to Represent Your Brand
Every story has a hero, and so should your brand story. To make a strong brand story, you need to find a brand hero that your target audience can feel connected to. While many brands focus on featuring renowned influencers and actors for their brand stories, your current customer base will make the best brand hero. If you can get your existing customers to tell your story with you, your brand will be better positioned in the market as it’ll give an impression of trust and reliability.
Keep it Simple
In an attempt to make your brand story stand out, please don’t overdo it. It’s essential to keep things simple. If you make your brand story too complex and complicated, you’ll lose the interest of your customers. They’ll find themselves trying to decipher what your story really implies. This will kill the actual purpose of a brand story.
Your brand’s story must be simple, straightforward, relatable, powerful, and impactful – one that people will remember for a long time.
Why? To build trust by providing value !🙌
👉Things like sharing first-hand experience, answering questions and simply providing the community can all help strengthen the relationship between you, your members and your business.
Make it Emotional
No connection is as strong as an emotional connection, and building an emotional connection is what your brand story must try to do. Your story should tug at the right strings and make your customers smile, laugh, or even cry. If you manage to make your brand story an emotional one, your customers will instantly feel like it’s about them and will automatically make them feel closer to your brand.
Creating a meaningful and powerful story that depicts your brand in the truest sense isn’t easy. It requires extensive research, brainstorming, and creativity to create a brand story that hits the right spots. If you know the factors that matter, you’ll be able to steer your way out of the challenge and come up with a brand story that serves the purpose just right.
Related Posts
How to Create an Authentic Brand Story that Actually Improves Trust
How to Tell a Compelling Brand Story [Guide + Examples]
What’s a Brand Story and Why Does My Company Need One?
How to Use Storytelling Techniques to Boost Your Online Business
