The next thing I knew, I was waking up in a room. Looking to my right, I saw a big plate glass window into another room with a clock showing 10:10. “That can’t be right,” I thought. Looking down at my legs, I could see two sets of toes poking Read more…
The real adventure was just beginning. As they wheeled me into the hospital, they wouldn’t let Dannella come with me. One of the nurses ran back to get my phone from her so I could stay in touch. Looking up at the ceiling as they wheeled me in, I noticed Read more…
At the hospital, after everyone left the ambulance, I was alone for a bit until someone came in—I think it was the driver. He asked, “So you live in Idaho, in the mountains?” When I confirmed, he said, “Is everybody there as strong as you?” “I don’t know. Am I Read more…
Two women stayed with me while others approached. I could see the looks on their faces—shock and concern. The guide finally made his way down the hill and said, “Don’t worry, we have an ambulance coming.” That’s when I realized this was serious. I should have realized when one of Read more…
As we prepared to leave, they strapped my bag onto my ATV with a bungee cord. I was having trouble with my helmet strap, so one of the guides helped me. Danela and her son JB were ready, so they took off ahead of me. I ended up following right Read more…
When we returned to the ATV place, expecting to find our group with ATVs ready to go, we discovered they had combined us with another group of about 15 people. That was another gut check: this felt like way too many people for an ATV tour with only three guides. Read more…
A Tumble in Paradise: My Unexpected Island Adventure I never expected to become a star case study at an island hospital, but life has a funny way of reminding you that control is mostly an illusion. What was supposed to be a fun ATV excursion during a marketing cruise turned Read more…
Working as the outsourced marketing department for this client, we created custom metrics dashboards that are designed to give just the KPI metrics that matter for each manager. We created a dynamic report that is automatically updated – replacing the old excel sheets they were manually updating each week and Read more…
We work with this client to sell low end books, targeting their end audience. Through a series of automations, the leads are shuffled through and those that are interested and ready end up on sales calls to talk about their high ticket coaching program. This was a strategy we created Read more…
This was a complete launch plan for a series of events. Ultimately it was to sell tickets to an in -person event, starting with ads to opt ins and then a virtual event and then finally to the paid live event. This strategy was designed to test messaging and ads Read more…