AKA: The day the bubble popped…

I was sitting on a park bench on the quad, having just finished up some reading and preparing to go to work when IT hit me. 

I had worked hard all my life to that point, following “the path.” 

Study. Get good grades. Go to college so you can get a good job. 

There I was in year 3 of college – nearing the end of “the path.” 

And I realized this was it – I was going to graduate and get a job and work until I retire. 

All of the sudden it was like I had one of those memory movie cut things playing in my head. 

I remembered when I was a kid with aspirations and gigantic dreams about how I was going to create a legacy and impact the world and be big and amazing and all of those things. 🦸‍♀️

I very distinctly remember staring up at the clouds and realizing this “path” I had adopted didn’t match the dreams and aspirations I had grown up with. 

And I said actually out loud: 

“Huh. So that’s all there really is in life.”

And I swear at that moment, I heard a POP as the bubble of my childhood dreams burst. 😢

I went on to graduate with honors in graphic design, journalism, and theater – and quickly entered the corporate world in small business marketing, where I worked for many years. 

I actually forgot about the moment my dreams died until nearly 15 years later – after I had left the corporate world and dived into entrepreneurship as a digital agency owner. 

One day, I realized that becoming an entrepreneur had actually recreated my bubble. IT WAS BACK! 🥳

I reminisced on how crushed I was the day the bubble popped, and how I LOVED now owning my own business because those hopes and dreams were alive again – and attainable! 

Since you’re here, I know you feel that calling as well. You have something inside you to give, to share, to contribute. And that’s what makes this whole endeavor feel exciting and worth it. 🙌

And the more I dug in and learned how to build my business and get into marketing online the more it became apparent that no business can succeed without a steady stream of leads.

And the more I learned from the “gurus” of digital marketing the more I realized that we were all being trained to work against the system. Most of us don’t now how lead generation works, and the way we’re doing it now is wasting both time and money. Discover more in this short video here.

Wherever you’re at in your journey, we’re in this together.

Learn more about how lead generation works with this free mini-class