How to Become a High Ticket Closer Using Your Authentic Self

Published by Jenn Neal on

high ticket closer

Authenticity is crucial to becoming a successful high ticket closer. Being truthful and genuine is key to being a high ticket closer.

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TIP: How to become a high ticket closer

Time needed: 7 minutes

TIP: 7 frameworks for creating an irresistible offer
An Irresistible offer should include the following things:

  1. Information+tools+community

    templates, videos, groups, worksheets, etc.

  2. Quick Wins

    what can they do now to get a quick result?

  3. Personalization

    Speak to 1 person in your offer, not a group.

  4. Bonuses

    These should act as objection handlers.

  5. Upsells

    Always give them an opportunity to buy something more that would make their current purchase even better. 

  6. ROI for client

    ensure your offer is an indisputable blueprint for results and success 

  7. Proven

    Only make offers on things you have done and know work.

7 frameworks for creating an irresistible offer - Brooke Evans on how to become a high ticket closer
7 frameworks for creating an irresistible offer – Brooke Evans

What’s In This Episode

In this episode of “The Content Toolbox,” Brooke Evans shares her no-fail method on how to sell high ticket online services that can be used no matter your level of sales experience. After going from closing one sale in 14 to six figures just from sales, Brooke knows the secret formula to connecting with your customers and building a high ticket sales funnel. She shares her secrets to selling, her pricing strategy for services, and how to get high ticket clients in today’s online world.

Jenn Neal - Content Activation Expert

Jenn Neal on how to become a high ticket closer

I helped out some businesses for free. I wanted to refine the process and the deliverables and results. 

-Jenn Neal

Why on EARTH would I work with companies for FREE after getting paid for more than 20 years? 

Well – as many of you know I decided last year to pivot my business model. 

So even though I had a ton of experience as a done for you agency, it was kind of like I was starting over again with a brand new business. 

I hadn’t ever focused on creating and selling my own coaching programs online. 

And I was SCARED. 

Because it was something I had never done I was struggling with major impostor syndrome. 

I couldn’t in good conscience bring myself to sell a coaching program to other businesses without knowing that I could actually coach effectively and deliver results. 

I helped out some businesses for free. 
I wanted to refine the process and the deliverables and the results.
 Jenn Neal on high ticket closing
I helped out some businesses for free. 
I wanted to refine the process and the deliverables and the results.

So what did I do? 

I helped out some businesses for free. 

I wanted to refine the process and the deliverables and the results. 

It was during this time that I recorded this episode with the amazing Brooke Evans.

She talks about high ticket closing and how you need to show up with authenticity and how focusing on the results gives you the confidence you need to close. 

Sometimes it’s amazing the guests that we have on the show – it’s like I get free 1-1 coaching from them! (Though truth be told, I DID buy Brooke’s program!)

Make sure you don’t miss out on this you guys – this is NOT a typical high ticket closing coach. Brooke focuses so much on speaking from the heart and knowing you can help people instead of hard sales tactics. If you’ve ever felt icky about selling you don’t want to miss out on this episode!


Brooke Evans on high ticket closing

Meet Brooke Evans

Brooke helps coaches, consultants, and business owners close their high ticket offers over the phone.

If you’re tired of constantly hearing objections, great news! 👏👏There are HIGH INCOME SKILLS you can use so you never face an objection again. You can do this without being “salesy”, manipulative, or pushy. 🙋🏼‍♂️🙋🏻‍♀️


linkedin.com/in/ask-brooke-evans-

Using Your Authentic Self to Close High Ticket Sales
Selling High Ticket Services Online – Using Your Authentic Self to Close High Ticket Sales

How to Become a High Ticket Closer Using Your Authentic Self

The job of a high ticket closer is to close sales for online business owners. High ticket closing is essentially making money by selling other people’s products or services. 

While the business owner concentrates on staffing, operations, and profitability, they hire high ticket closers to finalize their sales using their charisma and interpersonal skills. High ticket closers are vital for various businesses as they help multiply the overall sales and revenue. 

How to Ensure Authenticity

Have you ever come across salespeople who seem too pushy and manipulative? Chances are that they put you off rather than motivate you to make a purchase. 

Being truthful and genuine while marketing your product is what authenticity is all about. Here are the most important factors that can help you achieve it:

"We should be logically driven inside our business with client acquisition and fulfillment, but emotionally driven by our client's transformation." Brooke Evans on high ticket closing
“We should be logically driven inside our business with client acquisition and fulfillment, but emotionally driven by our client’s transformation.”

Authenticity to Results 

First, you need to identify the evidence to assure yourself that your product is worth selling. When a product is not good enough, that is when you can see salespeople being manipulative towards their target audience.

A useful product provides the momentum you need to sell it to prospective customers. Make sure that there is no discrepancy between what you are offering as a seller and what the customer on the other end is receiving.

Successful high ticket closing involves ensuring that the product you market actually delivers what you promise. Having your marketing pitch allied with the end product is the key to successful high ticket closing.

Achieving a Balance between Coaching and Questioning 

When you are selling a product, coaching and questioning are both part and parcel of the game. It is important to investigate what the consumer wants while informing them about how your product can help them. 

If you constantly market your product without taking the time to investigate, you will fail to help your audience as you would be unable to understand their needs and wants. On the other hand, if you only focus on the problems of the audience, you may be unable to convince them to purchase your product. 

Therefore, it is vital to strike a balance between coaching and questioning. Ask your potential customers about their problems to gain a clearer understanding of how your product can become a part of the solution. 

How to Become a Successful High Ticket Closer

If you are a high ticket closer with closing rates that are less than satisfactory, you need to re-evaluate your sales strategy. Here are is a simple two-step guide to help you along the way:

If you start with integrity in your fulfillment, you're going to end with integrity in your selling. - Brooke Evans on high ticket closing
If you start with integrity in your fulfillment, you’re going to end with integrity in your selling.
  1. Focus on Client Fulfillment

As a high ticket closer, if you are sure about the results you are delivering, you would automatically be more confident in making sales calls. 

Analyze the problems faced by prospective customers and determine how fast you can provide a solution. In this day and age, people do not simply look for solutions but they tend to pick the product or service that offers the fastest resolution to their problems. 

Think about the different ways you can improve your sales strategy. Analyze the highs and lows to figure out what appeals to customers and what makes them lose interest.

  1. Inspire with Success Stories

After working on client fulfillment, you are likely to have some client success stories to boast about. Try using those stories in your sales calls to assure prospective clients about the impact of your products. 

Relating stories prevents you from appearing like a pushy high ticket closer. It adds an element of authenticity rather than going ahead with a hollow sales strategy. However, refrain from making this a one-way conversation and let the flow seem more natural. 

Benefits of Being a High Ticket Closer

High ticket closing helps make money without any investments. All you need is confidence and a fool-proof strategy that you constantly evaluate. Here are the major perks of high ticket closing:

"Authenticity comes from being authentic with the results that we get other people. We feel good about making the offer because we have so many people that are getting results."  Brooke Evans on high ticket closing
“Authenticity comes from being authentic with the results that we get other people. We feel good about making the offer because we have so many people that are getting results.”

No Business Overheads

You need zero funds to begin your high ticketing career. There is no need to maintain a website or even a physical store. You simply need to make sales calls and talk about the product you are selling. Lead generation, marketing and the operations of the business are all taken care of by the business owner themselves.

Low Tech

No specialized skills are required to become a high ticket closer. Moreover, no dedicated tools or gadgets are required to begin your work either. Simply get hold of your phone and laptop and get started. 

No Cold Calling

Another advantage of being a high ticket closer is that you do not need to call up random people to sell a product. High ticket closing exclusively involves closing sales by talking to clients who have already shown interest in purchasing the products and services you are selling.

Being an authentic high ticket closer does not only increase your sales and get you the money you want, but it also results in inner fulfillment. Knowing that the product or service you are selling would actually deliver the promised results considerably improves job satisfaction and leaves you content. 

Do You Want To Be A High Ticket Closer? Find Out How

How Authenticity Marketing and Social Media Helps Selling Online

Do you feel like you should to take a different approach to your sales calls?