The Four Types of Content Best for Social Media Marketing

Published by Jenn Neal on

type of content best for social media

What type of content is best for social media marketing? Learn what content you should use for marketing on social media with these tips.


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TIP: How to create the best type of content for social media marketing

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TIP: The 4 Top types of content that is best for social media

  1. Video

    it’s always best to start with video because it’s the most transparent and the best option to repurpose from

  2. Personal Connection

    behind the scenes, customer and employee shout outs, curate market stats, share company news, use social story platforms and tell stories!

  3. Interactive Content

    infographics, quizzes and polls, surveys and calculators and share your slides – hold a contest – tell a story!

  4. Educational Content

    share things you’re reading, break content into bite sized pieces leading to more, podcasts, articles – be funny and tell stories!

  5. Bottom line here – create different types of media but be REAL, be you and tell stories!

The 4 Top types of content that is best for social media -
The 4 Top types of content that is best for social media

What’s In This Episode

As a business owner in the digital world, I regularly find myself at my wit’s end trying to come up with promotional content ideas. Whether it is for social media – Instagram, YouTube, Facebook, or even your blog – it is important to keep your customers engaged so let me help you by sharing my secrets!

Jenn Neal on what type of content is best for social media

Fresh Content Ideas for Your Brand
What To Post on Social Media – Fresh Content Ideas for Your brand

The Four Types of Content Best for Social Media Marketing

On the web, content is key. It’s the best way to make your brand stand out. Posting the right kind of content is crucial, so we all want to know: What type of content is best for social media?

Brands can get the most out of their social media marketing with four types of content: videos, content that makes a connection, interactive content, and educational content. Now let’s get into what type of content is best for social media, where it should go, what it should say, and how to use it.

Video is the best media to start from for content repurposing. - Jenn neal on what type of content is best for social media
Repurposing the content you create is the easiest way to create engaging content for social media.

Why Video Is One of the Best Types of Content for Social Media Marketing

Want results on social media? Sprout Social says 54% of marketers think video is the best way to get them. With video, you can show off your personality. Then, viewers feel like they know you. That also makes them want to support you. Thus, video is a great way to connect with viewers. It’s also the best way to start repurposing your content. Why? Because you can easily cross-post clips to different sites.

There are lots of ways to use video, but here are some ideas to try out. Shout-outs to awesome workers or patrons can help them feel seen. Meanwhile, you can also share what goes on behind the scenes. These clips can show things like how your business runs or how it makes its products. Then viewers can get to know and trust your brand. You can also share case studies, stats, and news. Your videos don’t need to be long. Short clips are great for sites like Facebook, Instagram, TikTok, and YouTube Shorts. On these sites, stories are just 15 seconds long. They also tend to go away after a day. Thus, you can make quick warm-ups. These can be on your thoughts or things like what’s going on that day. On the other hand, livestreams let you talk straight to viewers. They also give the sense that you’re all around all the time.

How to Connect with Your Audience on Social Media

With content, your main goal is to connect with people. As I have noted, behind-the-scenes looks are a great way to do this. They not only build trust in your brand but also help your viewers see you as real. You can also tell stories to connect with people. Share things like journeys, wins, struggles, or endorsements. These draw people into your brand, so they want to see you succeed.

Another way to connect is by sharing fun pieces of your life outside work. You might share things like pets, kids, trips, or odd things that happen to you. If you read a book, then you can share your thoughts on it. If there’s a cause you love, then you can talk about that too. Just be sure not to make it all about you. Instead, focus on your cause and why we should care about it.

Sharing behind the scenes video is a perfect way to create a connection with your audience. - Jenn Neal on what type of content is best for social media
Your prospects want to connect with you as a person – so sharing what goes on behind the camera is a great way to show your human side as well as creating an emotional connection with your audience.

How Interactive Content Helps with Social Media Marketing

People love content they can engage with head-on. It makes them feel like you’re treating them as human. They also get to be part of something. Quizzes, surveys, and polls can also help you learn more about your audience. On top of those, contests can also help create a lot of buzz around your brand.

You can also make fun infographics or gifs. Slide Share makes it fast to share slides and turn them into infographics. Meanwhile, gifs can spread fast across the web as others use them too. They’re also great for grabbing viewers’ eyes. For the best results, be sure to include your brand name or logo. You might go viral!

Educational Content Is One of the Best Types of Content for Social Media Marketing

Most of us tend to lead with educational content. And with good cause! People like to learn, so things like podcasts and webinars are popular. However, when trying to teach, boring people with too many facts is a real danger. Make learning fun by cracking a few jokes now and then. If you can make things amusing, then people will come back for more.

Don't be boring when sharing educational content!
Deny the impulse to go into teaching mode all the time – be sure to tell stories, be funny, and be authentic while also delivering valuable content.

Finding the Type of Content Best for Social Media Marketing Your Brand

Knowing the best types of content for social media is key. I’ve shared some great content ideas here, but it can be hard to know where to start. If you want more guidance on what type of content is best for social media for your brand, then join There, you can apply for a chance to be on the Content Quickies show. If chosen, then you’ll get custom advice for your brand.

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What type of social media content do you use to market your brand?