Marketing Storytelling Examples – The Attraction Bridge
Find out how to repurpose your content using marketing storytelling examples and master the ways to engage your customers through story.
Quick Links:
- TIP: How to use new storytelling examples in your marketing [Infographic Download]
- Episode Overview – Marketing Storytelling – Examples & Techniques to Use Stories for Business
- Personal Note from Jenn Neal on Marketing Storytelling Examples
- Episode audio [Podcast on Spotify]
- Blog Post – Marketing Storytelling Examples That Make A Difference
- Related Posts
TIP: How to use new storytelling examples in your marketing
Time needed: 7 minutes
TIP: 6 steps to Tell a Great Personal Story and Bridge it to Business Content
- Select
Start with your business content you want to share
- Ask Why
Ask yourself why you want to share this and keep asking why until you get to a core value or feeling
- Backwards Bridge
now ask yourself when another time was in your life or another story you know when you felt or can describe this core value or feeling
- Develop
now develop the details of that story – include fine details that relate to all senses, where you were, how it smelled, what it felt like, what you heard
- Practice
practice telling this personal story to friends and make sure they are captivated
- Bridge
now tell the story and bridge at the end – this is exactly how I felt about this as well and bridge into your business content
What’s In This Episode
I’m often asked how and why I share so many personal stories for business storytelling. Here, I share examples and storytelling techniques that I use to craft a story. I share a strategy I use to bridge the gap between the power of storytelling and marketing for online businesses. If you’re wondering how to master the art of storytelling for your business, pay attention to this simple lesson. Follow the steps to become a great story teller. Use that to promote your business online and on social media.
Jenn Neal on Marketing Storytelling Examples
Your storyboard should contain your core values and some core emotions. And those are going to be the things that you talk about all the time that you find yourself constantly repeating.
-Jenn Neal
Marketing Storytelling Examples – The Attraction Bridge
Can you imagine if your life was a story? What would it be about? Believe it or not, our lives are stories. Each day brings something new and adds a different part to our story. Though we refer to our stories as memories, each and every situation and event in our lives creates a new story.
Some people in life are born amazing storytellers. However, we are not all born with this talent. To be honest, it can be difficult to learn how to tell a good story. Luckily, there are many people who enjoy helping others learn how to tell – and sell – their story. Everyone has a different voice and technique they use to tell stories. But the one that works best for me? I call it “The Attraction Bridge”.
The Attraction Bridge
When considering online marketing ideas, entrepreneurs want to know one thing – how to best promote their brand. The one thing you must realize is – it doesn’t start with promotion in places like Google. It starts with you and your story! Each entrepreneur has a story to tell and the attraction bridge strategy helps us do just that. The first answer you should focus on is what story to use to relate to draw your audience in?
For example, I told a story about getting ready to record on camera and getting glue on lashes. I transformed my epic fail with the lashes into a story of fears, failure, and how we all experience those feelings, even in our businesses. It’s easier to understand what to do and how to do it with marketing storytelling examples you can relate to. Finding resources that highlight marketing storytelling examples is a good start.
Each entrepreneur has their own twist on how they use storytelling marketing. I call my storytelling strategy “the attraction bridge” because it takes a personal message and a business message and breaks them down to find the why. In essence, you’re merging the two to create relatability through core emotions. This is a fundamental key concept that relates to your customers while improving sales figures. This helps in creating a trust factor that should resonate with your brand and business story examples.
Effectively Using Marketing Storytelling Examples
Storytelling on social media is one of the best ways to attract and engage different audiences. Using the attraction bridge, you’re able to break down the story to make sense both personally and professionally.
Whether you’re on social media or sending an email to your audience, the key is to be engaging, personable, and relatable. (Even if it means admitting that you are a real human who also has failures and can’t glue on eyelashes.) When you’re being authentic and telling a story that people can relate to, you draw them onto the attraction bridge. As they get drawn into the story, they’ll start following. One of the things to remember is that you’ll need to work backward. Look at what you’ve already done, the message behind it, and the underlying story. That’s what you’re going to share and tie it back to your business.
Storytelling for Everyday Life
As an entrepreneur, the best way to build a connection with your audience is through story. And what better way to help them relate than by channeling into their core emotions!
Core emotions attach to each story in our lives. These core emotions help us to connect with others. When sharing your story, your audience will feel attracted to you because they’ve felt that way before. They will feel connected to you, and will understand the emotions you were feeling at that point in time.
It’s all about working from the core emotion you’re addressing. The why, why, why, but why? In the instance of the eyelashes, it was the fear of failure and having confidence in knowing no matter what, everything will work. You will find people who connect on an emotional level, creating a know, like, trust, and love factor. So, by the time you send another story, they will be right there with you. It’s fun to be able to relate another failure to what the final core emotion is.
As a storyteller, verbalizing your emotions and making your audience feel what you feel is key. The more your audience can relate to you, the more apt they’ll be to bring you their business.
Marketing Storytelling Examples
We all have these silly little stories that we can tell. The random situations we get ourselves into. And as long as we can tie it back to that single core emotion, that’s how we can pull our audience across the bridge. Once that occurs, repurposing that content will be a lot easier because there are people in the middle that will relate. It’s all in the way you infuse those marketing storytelling examples – that’s where the business message comes in to start converting.
Related Posts
The Repurposing Fast Track Workshop
Storytelling in Marketing: 3 Successful Examples
The Story of Storytelling Marketing and Digital Storytelling
