Client Testimonials Questions that Lead to High Quality Content

Published by Jenn Neal on

client testimonials questions

Do you have client testimonials questions? Join me as I dive into client testimonials, why they’re important, and different ways to use them!

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TIP: How to create high quality content from client testimonials questions

Time needed: 7 minutes.

TIP: Client Testimonials: Questions That Lead To High Quality Content

The key is to ask questions that are going to paint a picture of their life (and objections) before working with you as well as highlighting the transformation and results. I recommend to either meet and record on video or to send a list of a few questions and ask them to selfie record a video. This way you can repurpose your content with maximum efficiency. 
Recommended client testimonials questions:

  1. What’s one story of success that wouldn’t have been possible without our product?  

  2. What problem(s) did you face before working with us/using our product or service?

  3. What made our product/service/company a good fit for you?

  4. What problems were you hoping to solve when you purchased our product/hired our service?

  5. Specifically, what was the best thing about our product or service?

  6. What results did you achieve by using our product or service?

  7. Would you recommend us to others? (and why?)

  8. Is there anything else you’d like to add?

client testimonials questions with Jenn Neal
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What’s In This Episode

Client testimonials are a great way to build credibility for your business. But oftentimes, we find ourselves wondering what questions we should be asking, and how to use these testimonials in our businesses. I’m answering these client testimonial questions and giving you examples of how we’re currently utilizing testimonials here at Formula Done!

Jenn Neal - Content Activation Expert - on Client Testimonials Questions

Jenn Neal on Client Testimonials Questions

We recently decided to consciously incorporate client testimonials as part of our content strategy. Questions about what to ask and how to use it quickly came up. I’m sharing how we’re currently setting this up here at Formula Done. 

-Jenn Neal

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Client Testimonials Questions That Lead To High Quality Content

Did you know that video content is 40 times more likely to receive engagement and get shared on social media? So, you can guess a video testimonial is more likely to be of use than any text ever could. (Videos show the authenticity and excitement of your clients!) We’ve all got client testimonials questions swirling around in our heads. What exactly should we ask? How can we utilize client testimonials for our businesses? Are they an effective form of marketing? I’m diving into the world of client testimonials and the questions surrounding the topic! Let’s go! 

What Are Client Testimonials?

Client testimonials. We hear this term being thrown around as something essential for our businesses. Are we failures without them? No! But what are they really, and how do they help us? 

92% of customers read online reviews before buying (Big Commerce) - Client testimonials questions with Jenn Neal
Testimonials, case studies, reviews, even star-ratings are all designed to inspire trust and confidence by illustrating a real customer’s experience. This also gives prospective customers a closer look at your business, so they can decide whether it’s right for them. Testimonial statistics show that consumers have come to rely on and trust testimonials and reviews more with the expansion of the internet.

Client testimonials are of use in lots of different ways. However, there are two main ways people use them. The first is to help with sales. The second is to get client feedback. And depending on where your clients are, you’ll decide which one is best for you to focus your efforts toward.

Here at Formula Done, I prefer having regular check-ins with each of my clients. I use this time with them to get their feedback and utilize it to make my services better in real-time for their benefit. On the other hand, I like to use our client testimonials to spread the word of success and help drive sales.

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How Do They Work?

While there are many benefits to client testimonials, one seems to stand out from the rest. Free publicity! How often have you gone to somewhere like Amazon, and before making your purchase, you read the reviews? (Be honest!) Almost every single time, right? (Unless it’s something you’ve purchased before!) It’s the same concept! 

Going the traditional route, you’ll ask your clients to record a video explaining how your services are helping them achieve success. They’ll answer a few questions about their experience with you. Afterward, they’ll permit you to use their “review” on your website or social media to show others that your service or product works! In turn, prospects will have your word and the words of other people like them to ensure that they will see success if they work with you. See! Precisely like a product review on Amazon! 

Now, what about the client testimonials questions? What should you ask to get the right message out? I’m glad you asked! 

Client Testimonials Questions

How to Get Them

I’m going to be honest. I’m terrible at collecting client testimonials! I never seem to know what to ask or the best way to get them. And I wasn’t sure of the best way to use them, either – until recently. We decided that we would make client testimonials part of our process. And along with creating that process (and upcoming SOP) came the client testimonials questions. We’ve decided to use them to address prospective clients’ objections. 

Since incorporating this into our process, I’ve created a Google doc of our client testimonials questions. With this, I can send it to clients and ask them to hop on Zoom, turn on their camera and take five minutes to answer the questions. I simply ask that they read the question aloud and then respond to it. 

You can also take a different approach. If you’d rather be there when your client records, it’s best to schedule time on their calendar. In turn, you can send them the questions and schedule a zoom meeting. 

Personally, I prefer option one. Though it seems a bit standoffish, I like my clients to feel more comfortable with giving bad feedback. When they’re recording, they’re less likely to let that part out if I’m there. The feel of the video tends to seem more structured and forced. (I also have other options to these that I talk about in our YouTube episode of The Content Toolbox!)

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Types of Questions to Ask

Moving on! (I know. I’m sorry. I can go on the occasional rant when I’m excited!) So, I’ve found that the key here is to have open-ended questions that will allow your client to paint a picture. You’ll give them questions that would enable them to talk about their experience candidly. Afterward, you can trim it down to use the pieces that matter most. You can use these to create assets like video snippets and audiograms to share across your platforms. 

You can ask what their business looked like before your services. What were the pain points that they were trying to solve? Ask them how their business was working with this issue before using your service? The idea is to ask them questions that will explain why they need your service or product.

Customer testimonials placed alongside more expensive items increased conversion rates 380% (Power Reviews) - client testimonials questions with Jenn Neal
Testimonials are ideal for resolving customers’ objections and increasing confidence in your product or service. This makes testimonials a powerful tool for increasing the likelihood of a purchase. It also reduces resistance to buying more expensive products or services.

Once you have the main points of their story, you’ll move on. This is where you’ll want to focus on your prospects’ objections. Are these objections to getting help with the service? Or is it a cost factor? For this portion, you can ask questions such as “what brought you to the decision to seek out help?”. Or, you could ask how they decided to allocate the money to outsource the service? Was trying to do it alone eating up their time and energy? 

Finally, you’ll want to ask questions about how their business has improved since using your services. What in your service or product helped them to succeed? Is there something specific that made it worthwhile for them?

Changing Minds

Seeing video testimonials (or reviews, if you will) helps change minds. The prospect that is worried outsourcing to you won’t be worth the money will see the reasons why it will be. The potential client wondering if it will help them will know that it can. Finding the right questions to ask your current clients make a huge difference. And while I’ve listed some great questions, there are SO many more great questions, examples, and information in our podcast episode! I hope you enjoy it! 

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By the way, don’t forget to check out our YouTube Channel (and more of our blog posts!) to find out more about what we do and all of the upcoming goodies we have for you here at Formula Done! 

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How do you use client testimonials in your business?

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