How to Clarify Your Message to Grip Your Target Audience
To sell your product effectively, it is important to define your target audience and clarify your message for clear communication.
Quick Links:
- TIP: How to clarify your message [Infographic Download]
- Episode Overview – Insider Tips on How to Fine Tune Your Business Target Marketing and Positioning
- Featured Guest Expert: Jay Altman
- Episode audio [Podcast on Spotify]
- Blog Post – How to Clarify Your Message to Grip Your Target Audience
- Related Posts
TIP: How to clarify your message
Time needed: 7 minutes
TIP: Steps to Clarify Your Messaging
- Personal
Take the hexaco personality test- This is best for identifying entrepreneurial traits
Health assessment – How well are you taking care of your number 1 asset
Energy assessment – Do you have the energy you need to perform daily
Personal net worth – Where are you at – where do you want to be
Relationships – Do you have a strong support network
Perfect workweek – What would the ideal week look like for you - Business
Profit margin – Look at 3, 6, 12 months from business – what are you at and where do you want to be
Top line growth – Are you trending upwards or downwards
Business model/ value ladder – What are your offerings and how are they converting
Business value – If you had to sell today what assets are valuable
Who are you selling to – Clarity on your avatar
Niche – Clarity on your unique niche
Dream 100 – Who or what businesses are you modeling
What’s In This Episode
Guest expert Jay Altman shares how he works with high end clients to help them identify the target market for their business and get clear on their marketing positioning. He says it starts with a clear self assessment and understanding the things that are important to you – examples of how these will be important to your audience. He talks about clarifying your messaging and finding your niche all starting from the entrepreneurial mindset – looking in before you look out. And, he shares his exclusive assessment strategy that is the core of every business strategy and marketing messaging.
Jenn Neal on how to clarify your message
Don’t judge a book by it’s cover, but the fact is we all do it. However, I have learned that many times I am WRONG.
-Jenn Neal
Hey book cover, you’re looking… (yeah I’m judging)
Don’t judge a book by it’s cover.
You know, I’ve heard that quote forever. But I had to find out where it came from – so here you go:
According to Wikipedia:
The English idiom “don’t judge a book by its cover” is a metaphorical phrase that means one shouldn’t prejudge the worth or value of something by its outward appearance alone.
So there you go.
Clear as mud?
No matter what the meaning, the fact is we all do it.
Me, especially. I’m a total #judger.
However, I have learned that many times I am WRONG.
AND…
I do allow myself some grace to make mistakes. Because sometimes the book is totally different than the cover.
That’s exactly what happened when I first met the guest expert from this episode.
He was introduced to me as a gym owner and fitness expert. Great – I’m gonna get lessons from a meathead on nutrition and exercise.
But… thankfully I was wrong.
Because there’s so much more to him.
I’m super happy to share some expert knowledge from Jay Altman on this episode. Jay works with super successful business owners and shares literally a lifetime of experience in this short episode.
And, he shares his messaging secret – and how to clarify your message from looking within. (Along with steps and assessments!)
And – Jay shared an amazing goodie that we’ve added to the Content Toolbox so go get your access (for free) and check out the goodness within. 😊
-Jenn “the judger” Neal
Meet Jay Altman
Jay has guided top level entrepreneurs and executives to achieve phenomenal financial and happiness results in record time. Jay teaches how to leverage the power of the brain and how to maximize its potential. Jay is a master at teaching how to compress and leverage time to accomplish massive results.
Jay along with his wife Kelly are currently the owners of four businesses.
4. Jay Altman Inc (an investment company)
Jay is the author of multiple books and programs including the Dream Bigger, Be Bigger – An Entrepreneurs Blueprint to Go Next Level.
On a personal note, Jay grew up very poor in a small farm town in northwest Indiana and is now a self-made millionaire. Jay currently resides in MN where he is a proud father of 4 wonderful kids ranging from 14 to 2 years old. Jay is happily married to his wife Kelly and they have been married for nearly 15 years and he feels extremely lucky to have found her.
Ebook Link: https://www.jayaltman.com
FB: @realjayaltman IG: @jayaltman Clubhouse: @jayaltman
How to Clarify Your Message to Grip Your Target Audience
The marketing message of your brand can make or break a customer. If you have a stellar product but a confused approach to marketing, all your efforts will go down the drain.
Many brands might be confusing their target audience but remain unaware of it. Know that it is crucial to understand your customer base and have a good idea about your call to action.
Forming an ideal marketing message involves evaluating both the personal and business aspects. Here is a comprehensive guide to help you clarify your message:
Personal Analysis
A deep analysis of your personal traits and behavior is required in order to define your marketing message. Here are the main steps to help you along the way:
1. Take the HEXACO Personality Test
This test was created by psychologists Kibeom Lee and Michael C. Ashton. In their book “The H Facotr of Personality”, the authors explain why some people tend to manipulative while others materialistic.
HEXACO stands for Honesty-Humility, Emotionality, eXtraversion, Agreeableness, Conscientiousness and Openness. It is used to trace human personalities in order to arrive at a holistic image. It identifies the entrepreneurial traits within you that you can work on enhancing.
2. Health Assessment
Your health is surely the most important asset you have. Being an entrepreneur requires considerable energy, which you can only muster if you are healthy enough. Try attempting a health assessment questionnaire to ensure you are putting your best self out there for your business.
3. Personal Net Worth
When you bring up net worth, most people simply know that it must keep increasing. However, you will find that most of them are not even sure where their net worth actually stands. Start by calculating your net worth and then arrive at a future target to strive towards.
4. Relationships
This entails both personal and business relationships. Make sure you tune your relationships according to your entrepreneurial goals. Work towards boosting relationships that support your aims and let go of the ones that hinder your progress.
5. Perfect Workweek
Determine which elements are present in your perfect average workweek. Focus on what you want your morning routine to be like, and then think about how each day of the week should ideally pass. Once you have a map of the perfect week, you would have a reference point to compare each week to.
6. Energy Assessment
Check where you are currently directing your energy, and focus on maneuvering it in the right direction. Next, try to enhance the energy that is directed towards achieving your goals. It is best to go through an in-depth energy assessment process in order to boost your energy.
Business Analysis
The business side of marketing involves both qualitative and quantitative indicators. They help you identify the direction of growth by enabling you to clarify your message. Here are the major factors involved:
1. Profit Margin
Monitor your profit margin and keep a record. By understanding your progress history, you will be better able to determine the direction for future growth. For instance, if you find that the sales have dwindled in comparison with last year, it may be time to further clarify your message when it comes to brand promotion.
2. Top Line Growth
It is crucial to understand the growth trend by analyzing multiple aspects. For instance, if you find that your revenue is increasing but the profit is declining, it may be because you are investing heavily for business growth but not focusing much on profit.
3. Value Ladder
Go for a value ladder approach, where you make sure that your business model is set up in a way that it proceeds from one logical step to another. For example, a service-based education business can start by offering an introductory course at a low price and then gradually take your target audience forward so that they subscribe to advanced levels.
4. Business Value
Consider a scenario where you have to sell your business urgently. Gauge whether your business is sellable and the assets that would prove to be valuable. Even if your business is not performing well overall, there may be some aspects that excel at, for instance, keeping track of certain KPIs.
5. Target Market
Make sure you conduct a rigorous market research to help define your target audience. Once you know who you are selling to, it will be easier to clarify your message and market your products or services effectively.
6. Niche
Making multiple types of products and selling them on various platforms may work for some businesses, but may fail spectacularly for others. If you have identified a niche market where you only cater to a specific target audience, it is best to stick to it in order to maximize your profits.
7. Dream 100 Strategy
Decide what kind of businesses you are modeling. It is a good idea to follow in the footsteps of a successful business in the market, but steer clear of reinventing the wheel. You can adhere to the same business model and tweak it to make it your own.
Final Word
Performing a personal as well as business analysis helps clarify your message along the right pattern. Make sure you identify your target audience to help you direct your marketing campaign effectively.
Once you target market is defined, come up with a call to action that successfully grips customers. While it is important to ensure that your product is top-notch, a good marketing message can help you sell even if you fall short on quality.
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