Using Social Media for Education – Can It Be Done?

Published by Jenn Neal on

using social media for education

Should you be using social media for education in your business? Here’s some different ways to educate your prospects using social media.

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TIP: How to start using social media for education

Time needed: 7 minutes.

TIP: Using Social Media for Educational Purposes in Your Business

There is a lot of debate and pros and cons over the use of social media for education. However, I believe the same suggestions can be applied for small business principles. 

Consider utilizing and implementing some of the following techniques to create education about your products and services to your prospects

  1. Facebook: 

    – use your FB page to share updates and alerts 
    – use your GB group to stream live shows and host prospect discussions
    – share behind the scenes event photos

  2. Technology Enhanced Conversations: 

    – Make a WhatsApp or Facebook group for customers and/or prospects
    – (bet you already do this one!) Use video chat tools like Zoom
    – Use Twitter with your own hashtags as a message board
    – Set up a blog and share via comments, allow your customers to publish as guests

  3. Visual Engagement Techniques: 

    – Create a client- and prospect-specific Pinterest board and invite them to pin
    – Create a visual learning series on Instagram
    – Share photo and video training resources on LinkedIn

Jenn Neal on using social media for education
Are you considering using social media to help educate your potential clients?  Here are some ways you can utilize social media platforms and their resources as educational tools in your business.
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What’s In This Episode

There’s some debate about using social media for education. So, I’m digging into the pros and cons of this concept. Join me to find out how it applies to social media marketing for business when educating your potential clients.

Jenn Neal - Content Activation Expert

Jenn Neal on Using Social Media for Education

It turns out there is this big debate about using social media for educational purposes. I accidentally stumbled upon this topic and in doing so I was able to uncover some different ways we can use social media in our businesses and create more of a community.

-Jenn Neal
Teach, Don’t Sell | Educational Content Marketing Using the “Online School” Model
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Using Social Media for Education – Can It Be Done?

Did anyone else know about the debate over using social media for education? I had no idea that there was such a debacle! After stumbling on this topic, I started thinking. Are there ways that this relates to business? Well, whadda yanno! It absolutely does! 

More importantly, I’ve found several different ways we can use social media for education. Have I piqued your interest yet? Yes? Awesome! Let’s go! 

Social media marketing is proven to be effective because between online consumers, 97% of them accessed social media at least once a month.  - Jenn Neal on using social media for education
Social media marketing is proven to be effective! 97% of online consumers accessed social media at least once a month. Hence, for most consumers, it is their major source of product information. Additionally, 67% expect brands and companies to have social media presence to provide customer service.

How Does It Relate?

There are many pros and cons to using social media for education. For school children, there are more factors to consider. The effects of screen time and using social media at such a young age are significant. However, we are living in the age of technology. One of the big arguments, you ask? It’s argued that children will experience what it’s like to collaborate with people worldwide. That it will give them a sense of the limitless life that they can achieve as adults. And, as the world becomes more technical, we’re discovering how to create global business opportunities. And, it’s all from the comfort of our own homes.

Now, you know that as business owners, we rely on social media and search engines to reach prospects. They are not only marketing tools, but ways to better understand the needs of our audience. Ironically, here at Formula Done, my team and I do exactly that for our own content! We look up keywords that our prospective customers are searching for answers to.

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That’s actually how I stumbled upon this topic. It was a great surprise to me how many people are searching for information about this! And while more were searching for it concerning social media for education in schools, I looked at it concerning business. In all honesty, we’re educating our prospects about our products and services. Your future clients are essentially students, looking to learn. Getting your product to them and showing them how it can help is providing education. 

Using Social Media for Education 

Now, am I the only one creating this correlation between using social media for education in school and business? Well, I’ve found some quite interesting ways that we can use social media as more of an educational tool.

Jenn Neal on using social media for education.
Social media for education – it’s a controversial concept.  So in true Formula Done style, I’m diving into the pros and cons. And, we’re analyzing how to utilize social media to educate your potential clients.

I’m finding that social media platforms are not just for us to communicate with our friends and family. They also serve as a way to connect with like-minded people and form a community. 

One platform that is great to use for outreach is Facebook. There are many different ways to use Facebook. (And even WhatsApp if you like to use WhatsApp as a form of communication.) You can use Facebook to share updates on your business or course. I like to use it to run ads to reach a more vast audience.

I’ve also enjoyed utilizing Facebook to create a group (or even a message thread) with everyone attending my course. I like the community that forms. It provides the group a place where they can exchange ideas and experiences and ask questions. 

Furthering Your Reach

While Facebook is a wonderful tool, it’s not your only one! There are tons of tools available to use. Twitter, Instagram, Pinterest, and LinkedIn are other examples of social media platforms that can be used for education. Create a channel or profile solely for your business. Having a business only page is a way to isolate your message and promote your business specifically. 

Based on the findings by Statista, 37.9% of surveyers said that they have made a purchase after seeing a social media ad. In fact, it runs somewhere between 1 to 25% of the time. This explains how often online consumers make purchases due to social media advertisements.

Just remember, you’re not obligated to use only these platforms. Blogs are also an excellent way of educating your prospective customers. They’re a perfect way to start using social media for education. Prospects can comment, and you can even allow your customers to publish or appear on your blog as a guest. Essentially, you want to place yourself in places that will reach your target audience. This allows you to interact with them, educating them via social media! 

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Broaden Your Horizons

Using social media for education in business can be a fantastic way to spread the word about your products and services. It’s still debatable whether or not it’s good for children to use in schools to expand their education. However, I’ve concluded that it can be used for business. For more examples and ways I’ve found for using social media for education, tune in to episode #119 of The Content Toolbox (there’s a way to play it up above!). Oh! By the way! Are you ready to take the following steps in leveling up your business? Check out our brand new Leads For Business Opportunity Checker and see how we can help you out!

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In what ways are you using social media for education?

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