The Importance of Creativity in Business: How Pac-Man Can Help You
The importance of creativity in business is huge. It can lead to big ideas and success. Find how playing can help in marketing storytelling.
Quick Links:
- TIP: How to better understand the importance of creativity in business [Infographic Download]
- Episode Overview – Creativity & Business Ideas in Entrepreneurship
- Personal Note from Jenn Neal on the Importance of Creativity in Business
- Episode audio [Podcast on Spotify]
- Blog Post – The Importance of Creativity in Business – How Pac-Man Can Help You
- Related Posts
TIP: How to better understand the importance of creativity in business
Time needed: 7 minutes
TIP: How to Develop a Story Bank of Engaging Stories
- Get Creative
Do what makes you feel inspired and creative to get into the “zone”
- Consider
Think of a recent purchase, show you watched, book you read, an action you took and trace that back to why you took the action
- Dig In
Peel back your reasons to discover the emotion you were after – pride, fear, desire, reward for job well done, fulfillment of a dream, etc.
- Details
Now go back to your event and record the details of the story – try to think of all senses and incorporate (what you saw, smelled, tasted, felt, etc.)
- Record
Keep track of your story, the details, and the emotion so that you can use this as a bridge story later when a similar emotion relates
What’s In This Episode
Creativity and innovation lead to bigger ideas and bottom lines in business and entrepreneurship. I dive into a recent source of inspiration and talk about how to use play as an adult in marketing storytelling.
I get deep with talking about creating an emotional bridge to connect with your audience, building up a story bank, and a fun story about how I identified and overcame a personal limiting false belief.
Jenn Neal on the Importance of Creativity in Business
Important notice: just as apps and software stuff, you also need and update and reboot of your own. Make it happen!
-Jenn Neal
Frogger and Wine
When I was growing up we would go to Pizza Hut as a special treat. During that time, there was a reading program. In school, I would earn points for every book I read and those would acquire award points, which earned a free personal pan pizza.
And let me tell you how much I would read just for that tasty treat! 😊
We would go to Pizza Hut and each of us got a quarter.
My cousins and my brother would make their quarters last seemingly forever playing Pac Man and Frogger and other games.
I, on the other hand, was not so great.
With the video games, or the dexterity required.
So mostly I ended up watching other people because I wanted to save my quarter and “make it count.”
What I didn’t realize at the time is I was creating a limiting false belief about only having one quarter and having to make that last.
I didn’t realize I even had this belief until here, now many (*cough) years later when I was playing video games with my husband, and realized the same mindset I had as a kid was driving my actions as an adult.
Crazy!
I share all about it in this episode and how it opened my eyes to the possibility of other false beliefs as well.
It’s a funny thing how we can build this operating system for ourselves early on and not even realize that we haven’t had any updates.
So if you think it might be time for an update and reboot of your own, make sure you check out this episode. 😊
The Importance of Creativity in Business: How Pac-Man Can Help You
When you’re an entrepreneur, it’s so easy to say, “Nope, I have to focus on work. I have to focus on getting these things done.” But leaving space for creativity opens up so much more inspiration.
The thing is, you can’t create unique content for your business without engaging in creative activities. Vintage arcade games, like PacMan, upped my entrepreneurship game by helping me build an emotional bridge to connect with my audience.
Here’s how you can use your creativity in entrepreneurship.
Creativity in Entrepreneurship
Using play as an adult can be a source of inspiration for marketing storytelling. Creativity and innovation lead to bigger ideas. We have an arcade game in our shop, and it’s been helping me come up with content ideas for my business, even though the two don’t have anything to do with each other.
Arcade games have taught me a couple of lessons. One is, recognizing and letting go of a limiting mindset. I accepted the challenge to play and improve my game against my husband, who had much more video game experience.
Breaking limiting beliefs is one of the keys to creativity. On the surface, playing PacMan might seem like it has nothing to do with entrepreneurship. But, here’s the thing.
Breaking limiting beliefs is an essential skill in entrepreneurship.
Playing vintage arcade games got us acting like kids, being silly and goofy together, and really connecting. Having fun and being creative sparked more ideas in my business. I realized that letting loose and creating space helped creative ideas flow so much easier!
PacMan and Beyond
Standing out online takes content creation that builds an emotional connection between you and your audience. We all want to work with people that seem unique to us. If you want to connect with your customers, you need to create that emotional bridge with your content.
For me, playing PacMan and enjoying those vintage video games with my husband established the emotional bridge connecting the feeling of fun to my business. It helped in breaking limiting beliefs and also made for better content with the magic of storytelling.
Everyday things are what we react and respond to, and that’s exactly the kind of thing that your customers want to hear about in your content. Because those stories are relatable, and people can identify with those emotions.
So, start drawing that emotional bridge back to your content, and it becomes easy to use your brand story to illustrate what you’re trying to portray in your business.
The bottom line? As an entrepreneur, it’s important to have fun, be creative, stay inspired, and then go tell those stories.
How to Use Play in Marketing
Entrepreneurship is all about developing deeper connections through storytelling for business. It’s the unique things that make you connect to other people. You can actively build a story bank that will help you create that emotional bridge with your audience.
I create connections with my fun story about how I identified and overcame a limiting false belief by playing PacMan. You might be able to identify limiting belief examples in your own life. We all get held back by something, sometimes.
The power of storytelling lies in the feeling of having a shared experience.
How Can You Incorporate More Stories Into Your Content?
Think about your audience. Do you know what compels them? Are you making an emotional connection?
Do you have stories in your content? Or is it all reading like a sales pitch? Think about the kind of personal stories you can use to create that emotional bridge.
You can pull great stories from your own life. But what makes a story interesting for your market?
Develop a Story Bank
Now make a list of your best stories. Get creative. Think of a recent purchase you made, a show you watched, or a book you read, for example.
Consider an action you took and trace back to why you did it. Here’s where you need to really dig into your motivations to discover the emotion behind them. It might be fear, pride, desire, the reward for a job well done, or fulfillment of a dream.
Now write the story’s details. Try to include all your senses, like what you saw, smelled, tasted, and felt.
PacMan and Beyond
For me, playing PacMan and enjoying those vintage video games with my husband established the emotional bridge connecting the land of reality to our business. It helped in breaking limiting beliefs and also made for better content with the magic of storytelling.
Find those relatable stories so people can identify with those emotions. In the meantime, buckle up and join our community to learn more about creative entrepreneurship and how to tell a great story.
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