Using Podcast Content Marketing To Tell Your Story
How do you engage your audience? You need a podcast content marketing strategy that works. Here’s our story and tips to help along the way.
Quick Links:
- TIP: How to tell your story with podcast content marketing [Infographic Download]
- Episode Overview – Content Marketing Strategies from a Podcast
- Personal Note from Jenn Neal on Podcast Content Marketing
- Episode audio [Podcast on Spotify]
- Blog Post – Using Podcast Content Marketing To Tell Your Story
- Related Posts
TIP: How to tell your story with podcast content marketing
Time needed: 5 minutes
TIP: Shake Up your business in 2 steps!!
- Sometimes the best way to get perspective and insight on your own business is to put yourself in your customers’ shoes.
- Switch roles in your company and see what unfolds – guaranteed it will surprise you and you’ll have a ton of fun!
What’s In This Episode
Tables are turned when I become the interviewee and reveal the podcast marketing techniques and content marketing examples that we’ve been using. We dive into podcast content ideas and share storytelling strategies, and talk about the viral content strategy where you can use your own storytelling skills with content repurposing to create a viral content marketing effect to increase website traffic. Celebrating 50 Episodes of our Podcast and Content Marketing Strategies that we’ve used along the way.
Jenn Neal on Podcast Content Marketing
Whatever that happens happens. It’s just more fun that way.
-Jenn Neal
Using Podcast Content Marketing To Tell Your Story
Today, we are celebrating 50 episodes of thecontenttoolbox.com! I can’t explain how excited I am! Over the span of the last 50 episodes, the way we produce content has changed immensely. At first, my method was to teach. Teach everything I could. Yet, I realized that using story was much more effective to help draw my customers to my content. Being more raw and authentic (and less teach-y) helped me to develop a better relationship with my audience. Why or how you may wonder?
My number one content marketing tip is this…. Be engaging! Start off by engaging your audience. Draw them in! Look at your content and ask yourself “how engaging is this content?” This is the first thing I do when I’m planning out a content marketing strategy. While this is the first thing that I do in my podcast marketing strategy, there is so much more I’ve learned along the way. And I’m here to share my main tips, tactics and strategies with you! Let’s dive in!
Find Patterns In Content
As you work to take your content up a notch, keep your eyes open for patterns. Personally, I started by doing a little research. I started looking at patterns of successful businesses and how they did things. Then, I realized that it all came down to having good content, being relatable, and creating what people want. I used this as a baseline for how I got into podcasting and podcast content marketing. However, working with great SEO experts can help as well. But, if you’re just starting out, take a look at similar successful businesses. What type of content are they producing that is performing well? Find the pattern, and then start re-evaluating your own content.
Bridge the Gap Between Bloggers and Digital Marketers
Bloggers create a lot of content, and they are all about content marketing. They’re amazing at getting traffic to their sites! On the other hand, bloggers aren’t normally the best sellers. Digital marketers are great at optimization, but aren’t normally too great at getting traffic to their sites. This is where bridging the gap comes into play. The thing is, if we can bridge the gap between bloggers and digital marketers and merge the two worlds together you’d have an amazing content marketing strategy. Use blogging strategies and attraction techniques to create an effective marketing strategy that will help you sell your product. Everyone can become a traffic magnet while remaining true to what they are used to. That’s where content repurposing comes in to create your own viral effect.
Sharing Stories to Connect
Sharing stories to connect to your audience is part of the content marketing strategy. You must have an origin story, and develop storytelling skills and techniques to make it work. Learning and developing good storytelling skills will help you create engaging content that your audience will want to stop and watch (or read!)
If your content marketing is set up correctly, your content will create its own domino effect. Your audience will enjoy seeing your content and keep coming back. Look deep into each story, identify the core feelings and figure out how you can tie it back to your business message. Then you can decide where the content will work best and how to market it. Give the big picture, capture their attention, then move from there.
Content Repurposing
You can’t be everywhere at the same time. It’s just impossible. So let your content speak for you. Repurposing your content is a great way to get your message into the world. Instead of creating a ton of new content constantly, take a look at the content you’ve already produced. Get a little nerdy and look at the stats and numbers closely. Pick out which content is performing best and reuse it! Break that content down into smaller pieces and really focus on all of the key aspects. This is going to save you time and energy because instead of creating new content daily, you’ll be reusing content you’ve already created and tossing in new pieces little by little.
I try to ensure that I produce two core pieces of content a week – podcasts and emails. My podcasts help produce my social content, yet I have a different approach when it comes to my emails. When creating my emails, I again take a story, find the core emotions and tie it back to my business. However, when I’m writing, I like to follow Austin Dixon’s advice and write without hitting backspace. This helps me get the words out of my brain and onto the page. After, I go back and edit it. It definitely helps me work smarter, and not harder. Not to mention, it sounds more authentic and less scripted – and that’s exactly what we’re going for!
Using Your Authentic Voice
Speaking in an authentic voice is key when engaging with your audience. Everything comes back to storytelling and the storytelling techniques you use. Writing a story is easy. But actually creating an eye catching, engaging story that pulls and captures the attention your audience is different. You can create a story giving tips or examples that may be effective at some point. But it’s more important to be yourself instead of just giving facts.
The attraction thing helps pull back layer and identify with an emotion or core value associated with what you want to teach. When you’re about to tell that story, think about Catherine Jones and the NAB, or Russell speak, starting at the hook.
It does take a machine and it takes time to get it up and running. It all comes down to content – having good content, being personally relatable, and creating stuff that’s drawing people in. Once you have the systems and processes in place, the content cash machine can turn on. Once you’re at that point, creating podcast content ideas and viral content ideas become easier. Branching off into producing videos for YouTube and following that model while repurposing content can work.
In all things, think about the core message. When was another time that you had that same emotion or core value? Now, think through the story so that when you tell it, you have the hook ready to grab people’s attention. Once you have it, you use that emotion or value to connect the audience to the content you’re going to teach.
Creating a Unique Style with Podcast Content Marketing
Our style is different from when we started because I was trying to be “teachy” and included so much more than what I needed to. I had a script and everything. Now, I’ve found my voice and we roll with whatever happens because it’s more fun.
One of the best things we’ve done since starting this is allowing our guests to give us a freebie resource for our audience. All we need is an email address. We take that and send really cool emails every week with fun stories to keep engagement. This works well for our audience because they don’t have to opt into each thing in the resource area, they just have to opt into one.
Everyone can like, subscribe and follow our YouTube channel. And … visit the contenttoolbox.com.
Related Posts
Katherine Jones – Storytelling
What Is Your Content Marketing Strategy Template?
