How to Create a Sales Page That Converts!
Looking to find out how to create a sales page that converts? Join me to find how to create content and copy that causes conversions.
- TIP: How to create a sales page that converts [Infographic Download]
- Episode Overview – How to Write a Sales Page | How to Write Copy That Sells
- Personal Note from Jenn Neal on How to Create a Sales Page
- Episode audio [Podcast on Spotify]
- Blog Post – How to Create a Sales Page That Converts
- Related Posts
TIP: How to create a sales page that converts
Time needed: 5 minutes.
TIP: Steps to create a sales page
- Craft a story around problem, twist the knife, introduce the solution, intro yourself and program/ product and make an offer to solve the problem, social proof and offer
- Record yourself walking through the story
- Share the video with your copywriter
- Send approved copy to a designer
- Have a funnel designer or web developer create the page
- Optimize for SEO
- Integrate with marketing automation & tracking code
- Start sending traffic!
What’s In This Episode
Creating a sales page is not just copying someone else’s page and thinking it’s going to convert. If your messaging and content aren’t fit for your audience, it won’t matter how amazing that page looks – it still wont convert. That’s why I’m sharing with you how to create a sales page that converts and how we make that happen here at Formula Done!
Jenn Neal on How to Create a Sales Page
Creating a sales page is not just about hacking another funnel and copying what’s there. It’s about telling a story and taking your prospects on a customer journey.-Jenn Neal
How to Create a Sales Page That Converts!
Do you find that you’re creating sales pages but having conversion issues? There could be a few different reasons for this. But the biggest issue that most people face is having the right copy and content on their sales pages. Of course, it helps to have a sales page that looks good, but if your story and message are not right, your prospects will pass you by. Let’s dive in and I’ll share with you how we go about getting the right story and messaging on our sales pages the first time here at Formula Done! Let’s dive right in!
What Is A Sales Page?
To understand how to create a sales page that converts, you first need to understand what a sales page is and what it does. A sales page is simply a web page that is built to get your prospects to take action on what you’re promoting(a product, opt-in, challenge, etc.). This can be done in long-form, short-form, with videos, with photos, with both, or without either. But what is it that is most important on every sales page? The copy and content!
Copy and Content
The message that you’re sending out into the world is the most important part of any sales page. If your messaging is off, you’ll be attracting all of the wrong people. Thus, not making any conversions. Of course, it helps when your page looks good, but I cannot stress this enough – it’s extremely important to get your content right. A lot of times, we get caught up in researching sales pages that are converting well to get ideas for our own pages. And what ends up happening? We model the page after someone else’s and get our copy all wrong. Then, we wonder why our page isn’t converting. So, I’m going to share with you how to create copy and content that converts, the Formula Done way!
Focus on the Customer Journey
Each prospect that comes down the pipeline is looking to solve a problem. The first part of your job? To identify what your prospect is struggling with, and how you can solve the problem! Think of your sales page as your form of communication with your prospects. As people navigate through your sales page, your content should guide them on a journey of identification, trust, realization, and finally, the action you want them to take.
Through your content, you’ll identify the problem in a way that resonates within your readers (or viewers!), start a line of trust by showing you understand their issue and feelings, provide them information on who you are and how you can fix their issue, before inviting them to do whatever it is that you’re leading them into.
Now that you know what your content should do for your prospect, it’s time you know about the story arc.
Content Creation – the Story Arc
Okay, now we’re pulling out the big guns! The story arc! This is not just another random hack. It’s a real concept that if used correctly will help you create copy that will convert! Now, I do admit, Katherine Jones explains all of this so much better in her Design Hacking process (if you’ve seen any past episodes of The Content Toolbox, or read any of my previous blogs, you might have caught on that I’m a HUGE Katherine Jones fan and I absolutely LOVE her content! You should definitely check out her program!)
I can imagine that to some, the word story sounds a bit intimidating, but you’re not just telling another story. You’re taking your clients on a journey. This story is going to resonate within them, and they’re going to follow each step you give them as you walk them through solving their problem.
Who Are You Speaking To?
Keep in mind that when you’re writing this copy, you should be speaking directly to your ideal client. If you don’t already have a clear picture of your ideal client, you’re going to want to create one (and quick!).
Who is your avatar? Think about their problem and what they’re feeling as they navigate this issue trying to find the best solution for it. How are they feeling because of the problem? Frustrated, angry, etc. Are they in the beginning stage of their journey and just starting to brainstorm solutions or have they been searching for answers for a long time now? (Keep in mind that you don’t want to speak to someone just beginning their journey and someone in the middle of their journey in the same way.). How do they want to feel when their problem is solved? Once you’ve got this down, you’re ready for the next step.
Creating Your Content
Once you’ve identified who you are speaking to and what problem they’re trying to solve, you’ll want to create a detailed outline. A script almost, if you would.
List out the details of who you are speaking to, the problem they’re facing, how they’re feeling, and how they’re going to feel once their problem is solved. Personally, once I’ve got it all listed, I like to hop on zoom and record it in detail. Saying it out loud helps to ensure that my target audience, ideas and story arc are clear and there’s no missing details.
And then what?
And then what you ask? Once it’s ready, I give it to my copywriter, along with some keywords for good Google juice. (We all love google juice!) Then, I let them have fun doing what they do best – writing and following the story arc that we learned from none other than Katherine Jones! For a more detailed explanation and some amazing examples, click on the YouTube link right up above (or the Spotify link – but I promise the YouTube version is much more fun!) and get more details on how we create sales pages that convert here at Formula Done!