Guest blogging opportunities increase traffic to your website. But what if no one in your industry is blogging? Join me to find out!

Quick Links:

• TIP: How to find guest blogging opportunities [Infographic Download]
• Episode Overview -Growth Hacking – How to Build Your Audience
• Personal Note from Jenn Neal on Guest Blogging Opportunities
• Episode audio [Podcast on Spotify]
• Blog Post – Guest Blogging Opportunities – How to Build Your Audience
• Related Posts

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TIP: How to find guest blogging opportunities

What’s In This Episode

Guest blogging opportunities help you grow your authority and audience. But what do you do when virtually no one in your industry is blogging? Here at Formula Done, we experiment and find ways to create the opportunities. And that’s exactly what we’re doing! Join me as we embark on a journey to see if we can apply guest blogging tactics in the digital marketing world!

We’re taking the strategies of guest blogging, and we’re saying how can we apply that to what we’re doing?

-Jenn Neal

Guest Blogging Opportunities – How To Build Your Audience

Finding guest blogging opportunities in certain industries is challenging.  While blogs show to be the 5th most trusted source for gathering online information, what do you do when you work in an industry where virtually no one is blogging?  You find a way to create the opportunities, of course!  This can be especially challenging in the digital marketing industry where most people think blog is just a four letter word. But, nothing is impossible!  How do you do it?  Let’s get to it! 

Guest Blogging in a Nutshell

Now, while I am no expert on guest blogging, I have learned a lot about it from none other than Neil Patel, who is basically a guest blogging guru!  

Guest blogging is basically writing a blog post that will be published on someone else’s website.  The person you guest blog for will be an authority within the industry (or your niche), and have a website that is recognized by google as an authority site.  

What does this do?  Well, first of all, you’ll be featured as the writer of the article!  So every time someone goes to that website and sees your article, they will see you.  In turn, it will build your credibility and people will see you with more authority.  Second, you’ll gain traffic on your own site with backlinks!  (We’ll get into backlinks in the next post!)   Driving people back to your content gives it more visibility, resulting in more possible sales. 

Guest Blogging Opportunities

There’s a few things you want to look at before you pick someone to guest blog for.  First off, you’ll want to look for sites within your niche.  Make sure you’re being industry specific, so your content appeals to the right audience.  

Then, you’ll want to ensure that the blog is active on social media and that people are engaging in posts that have been shared.  This will ensure that there is traffic on the site and there’s more chance that your guest post will be seen.   

How to Make Opportunities

So, what do you do when no one in your industry is really blogging?  This can pose a problem.  But, we’re problem solvers by nature!  We find ways to make things happen.  

I find that in the digital marketing world, there aren’t many people that blog.  So, when looking for opportunities to guest blog, the pickings are a bit slimmer than if you were in another niche.  Well, I decided  that it was time to do a little digging and look at the concept of guest blogging from another angle – a digital marketing angle. If there’s no one to guest blog for, how can people in our industry get our names and content out into the world and reach more of our audience?  And what did I come up with?  An experiment, of course! 

Formula Done’s Experiment 

We decided at Formula Done to start an experiment in which we’ll be taking a digital marketing approach to create some “guest blogging” opportunities.  You’re wondering how in the world this will actually work, right?  Of course you are!  (I was thinking the same thing at first!) Well, we are going to be taking the strategies and tactics of guest blogging and applying them to what we’re doing in digital marketing.  (Spoiler, most digital marketers actually do all of this research.)

We are looking to find out how guest blogging tactics are similar to what digital marketers do.  While digital marketers may not be blogging, there does seem to be quite the lot of credible podcasts! So, we decided to experiment by taking the research and finding other ways to use guest blogging tactics to create organic SEO traffic using podcasts. The idea?  To capture some of the authority of someone in the same industry to help build our own authority to boost website traffic. (OOH! That was a mouthful!) 

Utilizing Our Strengths

So, now that we’ve got that covered, how are we actually doing this experiment?  We’re using the same guest blogging criteria and applying it to look for podcasts to be a guest on.  An added bonus?  These podcast hosts are already aware that the SEO content and google juice definitely matters!  That gives us the added leverage that we need.  

As you know (or maybe you don’t. And if you don’t, then you definitely NEED to know!), Formula Done is all about repurposing content with our Content Activation method.  Being that digital marketers already know that SEO matters, by using our content activation method, we can give them an opportunity to increase their exposure.  Instead of approaching them solely wanting something from them, we are approaching them with an offering and a core piece of content outlining our methodology, and our services.  

Standing out

Getting onto a higher level podcast is going to take a little extra effort.  So, we are sending a pitch letting them know who we are, that our audience is aligned, what we do and how we can help their audience, before making our pitch stand out.  And to make it stand out?  Letting them know that by guesting on their podcast, we will write an SEO optimized article specifically for their audience that can be used on their website.   The google juice will increase their exposure, and we will be gaining more traffic from our backlinks in the article.  (Again tune into our next episode where we will be chatting about backlinks!)  It’s a win-win situation!  

Will this experiment work?  We’re going to find out!  And I’m hoping you come along for the ride!   Make sure to come back to our site (and make sure to check out our new branding) and subscribe to our YouTube channel to find out when we drop the results of our experiment!         

Related Posts

What is Guest Posting & 5 Ways to Guest Post

A Guest Blogging Guide for SEO

A 10-Step Guest Blogging Strategy to Improve SEO

How Can Blogging Help Promote A Business?

How do you create guest blogging opportunities for your business?