How to increase website traffic organically by finding & capturing free hidden traffic you’re missing out on

Quick Links:

• TIP: Finding Hidden Traffic In Some Of The Most Obvious Places
• Episode Overview – Finding Organic Traffic With Content
• Personal Note from Jenn Neal: Lesson Learned
• Episode audio [Podcast on Spotify]
• Blog Post – Finding Hidden Traffic In Some Of The Most Obvious Places

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TIP: How to find and capture free hidden traffic

What’s In This Episode

Many of us rely on Facebook ads to bring in traffic. But what about the hidden traffic? When you have a question you need an answer to, where do you go? Most of us jump on Google or another search engine and type in our question. Google provides us with the authority sites first, meaning Google has decided they can give you the information you need without trying to just sell you on something. While you’re on that site, you might click around and see what they’re about. You might even buy something!

This is hidden traffic. It’s the millions of people searching for an answer to their questions and you can provide those answers while also bringing more traffic to your site through your content. You can tap into this hidden traffic by simply making and repurposing your content. You don’t have to make a ton of new content, you probably already have it! All you have to do is repurpose it – that’s what The Content Toolbox is all about! Join me in this episode as I teach you how to use the content you have to bring in that hidden traffic, find more customers, and make more money.

So, I did what any sane entrepreneur would do.

A personal note from Jenn Neal on finding and capturing free hidden traffic

A few years ago, I created the first version of the Social Content Machine.

It was pretty cool and taught all of the steps we use for repurposing content to create social media authority from content you’re already creating. (It’s still available, BTW if you’re interested…)

When we launched the course it took off. Like crazy.

And I thought – this is it! I hit it!

So, I did what any sane entrepreneur would do.

I hired a Faceook ads agency to run more traffic to my sales page.

And it worked!!

I was selling the course every day and it was so awesome!

BUT THEN

I started to really look at my numbers.

We were converting on the sales page for a low end product at about 10%. Not bad, for cold traffic.

We were getting about a .8% click through rate.

Our CPA (Cost Per Acquisition) was averaging about $120 – $180.

Except my average cart value was about $120.

So… what was happening to those other 99.2 people that didn’t click through? What about the other 90% of people that did click through and didn’t buy.

Nada.

We had an increased traffic volume to our website – which had no information about this new program.

Now I know that people were interested, seeing what we were doing from ads and were trying to do their own research before purchasing.

BUT I didn’t have any info out there for them to find.

So… I paid to show what we were doing to brand new prospects.

Who tried to find out more information.

And I didn’t have anything for them to find.

Shame.

Lesson Learned.

This is the power of hidden traffic.

There are people looking for your product or service. Or seeing what you’re advertising for and they want more info.

We’re living in the digital age where information is literally at the tips of our fingers.

And if we’re not providing that info to those looking, we’re missing the boat.

I share in this episode more about how that traffic acts and where to find them and how to capture them while sending more traffic to your website. Don’t make this classic entrepreneurial mistake. Check out this episode for ideas and implement. 😊

Finding & Capturing Free Hidden Traffic

In this post we are going to talk about how to increase organic traffic and bump your web site or funnel to the top of Google search results by finding and capturing hidden content.

Companies That Drive Traffic To Your Website

In the early days, Google AdWords provided scores of potential buyers for a ridiculously cheap price. But as the number of users steadily increased, the demand quickly overwhelmed the platform’s free website traffic generator tools. I can easily see the same scaling challenges eventually causing problems for Facebook Ads users as well. 

There is a considerable risk involved in depending on a third-party platform to provide your traffic. What if Facebook decides to shutdown your profile, your groups, or your Ads account? 

That is the topic we are going to dive into today, we are going to look at why owning your traffic is crucial and how you can drive your own traffic and keep the profits that you are currently giving Facebook.

Marketing Strategies To Increase Website Traffic Income

Bloggers generate income through the business partner advertisements displayed on their blog. They generally earn a small fee of 1-10 cents for each unique visitor that clicks the advertisement. Bloggers are masters at driving high volume traffic with their content to maximize their click through income.

A low volume blogger with 1,000 visitors each month will only earn $100 monthly. By increasing website traffic to 100,000 visitors each month the same blogger could potentially increase their monthly income to $10,000.

Using Facebook Ads to generate those 100,000 visitors for a sales funnel with a 2% conversion rate and a typical sale valued at $67, would generate about $130,000. 

Facebook Ads cost $1 per click x 100,000 clicks = $100,000 and we are left with $30,000 monthly.

Increase Website Traffic Through Social Media & Google

When we use Google AdWords we are paying a premium to be one of the first results people see when they search for the solution to a problem or information about a subject.

Google prioritizes authoritative sites that inform over sites that sell a product or service.

So we need to become the information authority by beefing up the amount of information and the diversity of content available on the site.

Free Tools To  Increase Website Traffic

Keywords are the secret to getting Google’s attention. Keywords can be one word or a phrase. Here is an excellent tip to help expand your search

Start by searching for the keywords specific to your business. Next, brainstorm the key problems that your product or service can help solve and search for those phrases.

At the bottom of each page of Google search results you will find a list of the top ten frequently searched alternative terms. By clicking on several of these alternatives and exploring the results, you can quickly generate a free list of relevant keywords that you can include in the content on your website to increase your status as an authority in Google’s results.

These are all free tools to  increase website traffic if you want to increase website traffic fast you may want to opt for a paid tool like Keywords Everywhere that provides comprehensive usage statistics and SEO ratings for your keywords for a very small fee.

Automatic Website Traffic Booster Solution

Finally, we have all the information we could possibly want about our keywords now we need to optimize that information into a cohesive and easily navigable silo that keeps that traffic engaged.

This is where the master traffic controllers come in. A master traffic controller automates the marketing process by pulling all of the disparate parts of your marketing efforts together into one interwoven network that provides keyword analysis, incorporates your blog content, and links with your sales funnels. By knitting together all of the various types of content on your website helps elevate your status as an authoritative information source and insures you are the first choice when your customer is ready to buy. 

Other Great Articles to Reference

A Beginner’s Guide to Organic Traffic

5 Steps to Building a Successful Organic Traffic Pipeline

Related Posts

Organic Traffic is Not Dead

Content Repurposing and Resources

Now that you’ve got some ideas on how to find hidden traffic with content…

How are you going to utilize some of these strategies?