Discover the benefits of running facebook ads for local businesses in 2021

Quick Links:

• TIP: How to run Facebook ads for local businesses [Infographic Download]
• Episode Overview – Using Facebook Ads to Support Your Local Business Ventures
• Personal Note from Jenn Neal: Facebook ads for local businesses
• Featured Guest Expert: Neil Holmes
• Episode audio [Podcast on Spotify]
• Blog Post – Discover the benefits of running facebook ads for local businesses in 2021
• Related Posts

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TIP: How to Run Facebook Ads for Local Businesses

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What’s In This Episode

If you live in Florida, you are not going to need a snowplow. This is the beauty of Facebook ads for local businesses – you won’t have to waste your hard earned money on trying to sell to the wrong audience. Neil Holmes, the successful owner of several businesses, discovered just how potent Facebook ads can be in promoting local businesses when he helped his colleague gain 150 clients, in three months, during the pandemic!

Small business savior Neil goes on to point out the many benefits of supporting local businesses with Facebook ads: the price point is right, you can target a specific customer, and you can make your message more personal. This means you will gain better qualified leads, and attract clients who want to work with you.

Beyond the general benefits of Facebook advertising, Neil highlights how authenticity is what sets successful Facebook ads apart. By putting real pictures of real people on the platform, you will draw attention in a way that commercial advertisements can’t. Get the full details by listening in to our interview!

Find out how to stand out, how to write a copy that will find the right people, and how to narrow the market to reduce your costs! 

A personal note from Jenn Neal on supporting local busineses

Wait, HOW MUCH are you paying for that?

Very recently on one of our virtual happy hour calls, one of my friends was talking about his zoom account and how he had the webinar package and auto transcripts and unlimited cloud storage for recordings, and he was paying $30 per month for it.

I did some mental math (not my strong suit) but quicky realized I was paying nearly triple for not even the same amount of services.

So… I had to find out how he got the deal and get that hook up for myself.

(BTW, I did get the deal and if you want any info shoot me back a response and I’ll share how to get it for yourself!)

Anyway, I think we all have this in our nature to be “bargain hunters.”

And recently I was talking with one of my friends about the new Facebook ads he was running.

Facebook ads for Local Businesses

Now – back story here. I have run Facebook ads for myself in the past. I’m not fantastic, but get how to set things up and run them.

And I also have hired Facebook ad agencies in the past as well. I get it – they work. You just have to have enough profit margin to make them really work since the Cost Per Acquisition (CPA) can be pretty high for some markets.

So, when I was talking with my friend Neil Holmes about how he was getting leads for local service businesses for literally 1/5 the cost I was expecting, I had to know how.

And… I wanted to share with you! 😊

So check out this episode where we talk about setting up Facebook ads for local service businesses – how to stand out, how to write copy in a way that finds the right people and how to narrow the market and reduce your costs.

Seriously, it’s pretty genius. I’m excited to share!

Jenn “the Bargain Hunter” Neal

Using Facebook Ads to Support Your Local Business Ventures

Facebook Ads For Local Businesses

Today I am sitting down with a favorite guest expert, Neil Holmes, to discuss his latest business venture Sun Coast Leads. Neil gives us the back story on the creation of the new project. He explains how he successfully leveraged Facebook free advertising for small businesses to generate all the leads he needed for his personal medical massage clinic.

A Need To Support Local Businesses

Neil was approached by a friend asking for help to save a fledgling chiropractic practice opened just as the pandemic hit the US economy. It was a tall order, but Neil’s methods worked like a charm, generating 150 new paying customers for the clinic, and allowing the owner to keep the doors open.

After witnessing the repeatable success of his marketing strategy in a worst case scenario and the benefits of supporting local business he began to put together a business plan to make money running facebook ads for local businesses.

Make Money Running Facebook Ads For Local Businesses

Neil breaks down how he determined his price point. He explains the creation process that involves figuring out who your dream customer is, where they live, what their pain point is and then testing different campaigns. Right now Neil is specifically focused on the contractor scene in Florida. He eventually settled on a per lead cost of $100 but warned that the cost is likely to be different depending on the complexity of the business market.

$100 per lead is an incredible price considering the level of targeting and the exclusivity of each lead. The most commonly used alternatives for lead generation in this industry have been apps like Thumbtack and Home Advisor which charge a similar price per lead which goes out to a whole pool of contractors performing the same type of work.

Finding Your Target Audience

That is where Neil’s magic comes in to play. He explains that they start out a new project by learning everything possible about the clients business, what exactly they do, in what way does the product or service differ from competitors. He also studies industry and market data to form a working model of who the dream customer would be for the particular product or service and the customer’s most likely reasons needing the product or service.

Ideal Customers

The result is a targeted campaign that is laser focused on the exact people who can use that product or service and are likely to be ready to make a purchase. Rather than showing them a generic ad for roof repair, or kitchen remodel the ads will reference a specific issue like hail damage, leaking roof after heavy rainstorms. Customers who were considering having this service performed in the future will often feel as if the advertisement it talking directly to them and it is a big motivator to act instead of window-shop.

Facebook Ads For Local Businesses 2021

I ask Neil how he feels his Facebook ads differ from the other marketers of facebook ads for local businesses 2021. He explains that his Facebook ads are real and look as if they belong on Facebook along with the organic content. They are not the glossy stock photos that jump out as obviously commercial content. Neil asks clients for real photos of their before and after projects, their family, and their pets. This humanizes them and makes them one of the community rather than just a slick salesman.

Facebook vs Google Ads

Finally, I ask why he chose Facebook ads over Google or Bing ads. The answer is… you guessed it, because Facebook is where the customers are. Because he is focusing on the contractor industry the customer demographic is likely to be homeowners over the age of 35. Facebook is the social media platform preferred by that particular demographic and it lends itself well to this type of content.

So that is it for now. I have another interview with Neil Holmes coming up soon on automation’s role in his new business venture

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Creating Engaging Content with Authenticity and the Hero’s Journey

What kind of advertisement options have you tried for your business? Do you have a failure or success story?